Meet Meyvi Wedelia Geeska | Creative Director

We had the good fortune of connecting with Meyvi Wedelia Geeska and we’ve shared our conversation below.

Hi Meyvi, what led you to pursuing a creative path professionally?
If I dig out all of my notebooks from school, no matter what the subjects are, whether it’s math, humanities, or science, they are all filled with colors and scribbles – it almost looks like I never took my academics seriously. But that was what helped me learn better. Easily, art class became my favorite subject in school, and where I excelled the most. That, psychology, and strangely biology. Realizing my inclination to use my right brain earlier in my teens was the first indicator of where my strength lies.

So it makes complete sense to me to pursue a creative career. It also feels like a part of adulthood where imagination and free thinking are highly rewarded. It turns my hobbies of immersing myself in any creative form, whether they’re films, music, or art exhibitions, into a part of my work process, which is finding inspiration.

After graduating from Nanyang Academy of Fine Arts in Singapore, I was fortunate enough to get a job offer at BBDO, and that was where I first tasted advertising. I realized that creativity can take many forms and is highly valued in various industries as it leads to innovation and new ways of solving problems.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

Frankly, the advertising career found its way to me. I disliked it in college. After graduating from Nanyang Academy of Fine Arts Singapore, I was offered a job as a junior web designer at BBDO, a worldwide advertising agency network. I was hired and was fortunate enough to be surrounded by numerous talented and humble creatives. It was overwhelming yet exciting to observe the way they work. In the end, I decided that it was something I wanted to pursue. Because my starting ground was digital, I have come to specialize in digital-first campaigns.

Today, I work as a creative director in an agency with a mission to help ambitious brands connect with a digital generation. I work closely with marketing teams in various industries to deliver campaigns that solve their business problems. My team and I combine creativity and strategic thinking to come up with culturally effective and relevant ideas to help brands grow their business and be a part of the culture.

When you hear advertising, oftentimes the job is to sell consumer products. But the influence of millennial and Gen Z consumers appears to be a significant driver of purpose-led business practices. This, in turn, challenges us as creatives to keep bringing purpose to advertising, which makes the work more meaningful in the end. I have been fortunate enough to work alongside progressive-minded clients. Among all the projects that my team and I have done, the ones that are dearest to me are the ones that have contributed to helping women find their voice to break stigmas and stereotypes and the one that guided one of the countries with the most fake news to debunk vaccine misinformation.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Thankfully most of my best friends are big into the art scene, which makes it easier to show them around. Haw Par Villa is an interesting one to go to, it’s Singapore’s literally hellish theme park where you’d find meticulously detailed three-dimensional dioramas depicting Chinese folklore’s 10 Courts of Hell. The juxtaposition of how colorful the theme park is with its gruesome scene is definitely one for the trip.

The Projector Cinema is a must, an independent cinema with old-school seating which can get uncomfortable for my lanky friends but oh well, it is the best place to catch arthouse & cult films.

Many hidden local gems and hawker centers, these might not do justice as I am myself not a local, but a few of my personal favorites are local kaya toast and soft-boiled eggs breakfast with kopi which can be from Yakun or Heap Seng Leong, home-cooked chinese food from Kek Eng Kee seafood, air-conned or non air-conned chicken rice from Boon Tong Kee or Tian Tian and many more.

Restaurants and bars are the harder tasks as Singapore has endless amazing spots, but one of the places I would take my friends would probably be Appetite, it’s a dining concept bringing R&D kitchen, record bar, art gallery in one place. Great food, great music, great experience.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

S/o to the mentors I met along the way, Vinod Savio, Ravi Eshwar, and Lydia Lim for opening up doors and always believing in my potential. To BBDO and DDB who have given me the mentorship, the support and the space to grow,

S/o to some of the many creative partners I have had the privilege to work with, Manisha Sharma, Abhinav Ullal, Megha Ramesh and Elen Winata for inspiring me with their talents and passions, and most importantly their skills to turn an office into a zoo.

S/o to my 24/7 cheerleaders who are pursuing their creative journeys; Rosa Serena, Tiara Budiendra, Danica Kevi, Clarinta Subrata, Fenny Liu, Rummana Yamanie, Dara Setyohadi and Damien Jonathans.

Website: www.maybemeyvi.com

Instagram: maybemeyvi

Linkedin: https://www.linkedin.com/in/meyviwedelia/

Image Credits
Hira Imaji, Toaster Singapore, Lynx Film, Voice of Baceprot