Meet Michael Jacobson | CEO of the French Florist brand, and operator of 3 French Florist units.

We had the good fortune of connecting with Michael Jacobson and we’ve shared our conversation below.

Hi Michael, what is the most important factor behind your success?
The most important factor behind the success of French Florist is our relentless pursuit of excellence and innovation. We’ve transformed the “old” traditional florist business model through the incorporation of proprietary advanced technology we’ve built, an incredible supply chain where we get better quality product at lower rates than others, and then most importantly investing heavily into the experience our clients and recipients get to have when they order from us. Each arrangement we create isn’t just flowers, it’s really a unique art piece, backed by the highest standards of service, and it’s a really powerful statement of a message when someone sends French Florist.

Our success is built on a foundation of pushing boundaries. We’ve redefined what a florist can achieve, too, allowing people who want to open a French Florist the ability to do so. We are highly selective on who we allow into our program.. anywhere we open we relentlessly pursue being the #1 in that market. Ultimately our clients get to decide if we achieve that, but based on all the markets we’ve opened up in so far we’re able to take the dominant market share in that territory each time. It’s because we’re setting new benchmarks for quality and service standards.

Opening a French Florist means mutual growth and success in the growing world of floral artistry. We’re really proud to be offering nothing but the best to our clients at frenchflorist.com and for those considering joining our movement towards a brighter, more innovative future in floristry there’s more details at www.frenchfloristfranchise.com.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At French Florist, we’ve really redefined what it means to own a flower shop, transforming a traditionally challenging business with thin margins into a “flourishing” opportunity. Our franchise program equips owners with unparalleled support, making operations seamless and usually way more profitable than what they’ve ever seen before. We provide cutting-edge technology, including predictive AI analytics for inventory management, access to a robust supply chain, and powerful marketing tools to an sector that’s been dominated by old antiquated players that really take advantage of florists (this hardly begins to scratch the surface). The support systems we’ve engineered ensures that our store owners can focus on what they love and what matters most to our loyal clients—creating beautiful arrangements—while we handle the heavy lifting of complexities in the business operations in a major and meaningful way. We’re super proud to be offering a path to success in an industry that’s thriving.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d take my best friend to the beach to connect with the beautiful nature, soak up a bit of sunshine, and enjoy the ocean’s serene beauty. Spending time by the ocean helps rejuvenate the spirit and can have such a profound, calming impact.

Who else deserves some credit and recognition?
At French Florist we are inspired by some of the visionaries of other industries who have left the earth a better place. Their vision encourages us to build a company that is beyond any individual’s personal gain— one that enriches the lives of everyone involved in the growth of our brand. There are some great leaders in other industries, past and present, that have shown us the power of creating something enduring, and we draw inspiration following in their footsteps, creating something beautiful for the world to have.

Website: www.frenchflorist.com and www.frenchfloristfranchise.com

Instagram: https://www.instagram.com/frenchflorist

Linkedin: https://www.linkedin.com/company/french-florist

Facebook: https://www.facebook.com/frenchflorist/

Image Credits
Image Credits: French Florist