Meet Myron Batsa | Director of Experiential, Executive Producer & Consultant

We had the good fortune of connecting with Myron Batsa and we’ve shared our conversation below.

Hi Myron, is there something you can share with us that those outside of the industry might not be aware of?
One thing people outside the industry rarely realize is that experiential marketing isn’t just about creating vibes — it’s about strategy. A 150,000-person festival or a private dinner for ten both need to feel effortless, but underneath that ease is layered intent. I approach every experience with the client’s brand, PR, and marketing goals in mind from the very beginning — not after the fact. That means everything, from the flow of the event to who’s holding the mic, is helping drive measurable results.

It’s less “we threw a great party,” and more “we created a moment that hits your KPIs, earns media, and leaves people talking — in all the right ways.”

Also, here’s a secret: a lot of what you feel at an event — that spark, that buzz, that moment where everyone’s locked in — that’s by design. Good producers don’t just plan logistics; we plan emotional arcs.

And yes — we still make it look damn good.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m an experiential producer, an entrepreneur, and a creative — and my career has been anything but linear. I think that’s exactly what sets me apart. I don’t just think about event logistics; I think about how a moment ties into a brand’s marketing strategy, how the press will cover it, how the audience will feel, and how we translate all of that into something that’s not just memorable — but measurable.

I’ve worked across festivals, pop-ups, premieres, global activations, and brand campaigns. I’ve been the one in the field taping down cables, and I’ve been the one in the boardroom walking execs through the strategy. That duality is my secret weapon — I speak “client” and “crew,” and I know how to make them both feel heard.

Was it easy? Absolutely not. There were moments I had to learn the hard way — budgeting missteps, curveballs mid-show, being underestimated. One of the ways I’ve overcome those challenges is by learning how to separate myself from my ideas while still showing up fully for the work. I’m emotional about what I do — I care deeply. I lean in like I’m part of the brand team, staying connected to the mission behind the moment. That’s what allows me to lead from the background, to be the one who can have the tough conversations when needed, and also be the one who celebrates when everything lands. Seeing a client have their moment — that connection, that joy — that’s the part that never gets old.

The biggest lesson I’ve learned? You don’t have to wait for permission to lead. Just show up ready, be overprepared, and treat everyone — from the intern to the CEO — like they matter, because they do.

If there’s one thing I want the world to know about me or my brand, it’s this: I build experiences with intention. I’m not here to just “do the job.” I’m here to help brands connect the dots between creative and strategy, between hype and ROI. And I want to use my platform to help others in the industry do the same — especially the ones coming up behind me who just need a little guidance, a little trust, and a shot.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1:
We’d kick off in Los Feliz or Silver Lake with coffee and a pastry at All Time, then do a little walking around — maybe a stop into Skylight Books. Dinner would be at Terroni’s (because pasta should always be involved on day one), and if we’re out for drinks after, it’s got to be something divey and solid like Everson Royce Bar or Tony’s Saloon in the Arts District. Good vibes, no pretense.

Day 2:
We’d hit The Broad or MOCA to feed the creative side, followed by lunch at Grand Central Market — tacos, oysters, a little chili oil, you know the drill. As the sun starts to set, we’re heading to my new favorite rooftop — LOST in DTLA. Great cocktails, unbeatable views, and just enough scene to feel like L.A. without doing too much.

Day 3:
Okay, real talk — I’m a big kid at heart. So we’re waking up, getting that park-ready outfit together, and heading to Six Flags or Universal Studios for the day. I’m talking roller coasters, corny snacks, and shameless joy. Because sometimes, fun doesn’t need to be curated — it just needs to be loud.

Day 4:
We need to recover. We’re doing a slow morning, hopping in the car, and driving up the coast to Malibu. Chill playlist, windows down. Maybe we stop by Gjusta for a snack, but the goal is sun, sand, and not checking emails. Golden hour hits different out there — especially if we find a quiet little spot to just exist.

Day 5:
We’re starting the day with a quick stop by my job at STURDY.co in the Arts District — best creative shop in L.A., hands down. We’re building bold, beautiful things over there, and I’ve got to give a shoutout to my crew for keeping the bar high and the vibes right.

From there, we’re walking over to The ROW — grabbing a slice (or three) from Pizzeria Bianco, and because we can, a dozen oysters from Rappahannock Oyster Bar. The energy’s always good, and it’s the perfect mix of chill and creative.

Later, we’ll take a detour through Chinatown, and then end the night with sushi at Hama Sushi in Japanese Village Plaza — my new favorite spot. It’s the kind of place you tell people about afterward but low-key hope they don’t all go.

Day 6:
We’re cruising Mulholland, maybe stopping at The Getty, and then heading over the hill for a little thrifting adventure in the Valley. The spots out there are slept on, and I like a good hunt. Lunch might be casual — maybe a pitstop at a no-frills spot with bomb food, followed by a low-key hang somewhere unexpected.

Day 7: Reset + Reflections
Sunday reset. We hit the Hollywood or Larchmont Farmers Market, grab smoothies from Erewhon (because it is that good), and chill at Echo Park Lake or catch a movie at Alamo Drafthouse. That night, it’s Jon & Vinny’s for cozy carbs and a proper send-off.

L.A. is a layered city — the good stuff doesn’t always scream for attention. You’ve got to know where to look, and how to feel it. That’s what I’d want my best friend to experience: the range and soul, and the unexpected joy L.A. has when you slow down and take it in.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Oh, there’s a long list — because none of this happens in a vacuum. But if I had to choose, this shoutout goes to the people who showed up when I didn’t even know how much I needed them.

To each of my bosses — you know who you are — thank you for the hard lessons. Whether I liked it or not, you each pushed me toward greater heights. To everyone in production who made sure I actually knew what I was talking about (and weren’t afraid to let me know when I didn’t), thank you. And to my production bestie who taught me how to drive a fork — that one’s for life.

Clients, coworkers, chosen family — you’ve helped me grow this thing one call sheet, one chaotic install, and one perfectly-timed show open at a time. I’m just trying to return the favor and leave this industry better than I found it.

A special nod to every underpaid producer, PA, and coordinator out there doing six jobs with a smile and a walkie — you’re the real MVPs. I was once right there with you… and in some ways, I still am. I’m just trying to keep the door open, pull a few people through, and leave the industry a little better than I found it.

Website: https://myronatsa.com

Instagram: my_mywashere

Linkedin: https://www.linkedin.com/in/myronbatsa/

Image Credits
Nyk Allen Photographer