Meet Nicole Swartz | Attorney

We had the good fortune of connecting with Nicole Swartz and we’ve shared our conversation below.

Hi Nicole, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
In 2015, I was feeling burned out with law. So I started a skincare company. I created a formula, packed my car with products, and headed to a tradeshow. In two years, we went from side hustle to full-time international company. We were in the Golden Globes Gift Bags and hundreds of stores around the world. One day, I woke up to a cease + desist letter in my inbox. Someone else had already trademarked my brand. They owned the exclusive right to my brand name and I couldn’t use it anymore. We had to rebrand everything in 30 days: our website, social media, product packaging, domain, business cards, everything. It was a nightmare! I shared my story and my friends who were entrepreneurs started asking me to trademark their brands. I realized that I loved working with women to protect their brands. So I sold the skincare brand and started my own law firm.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
From the beginning, I wanted to build a law firm that was fun for me and my clients. We don’t wear suits, we work virtually, and we do most of our marketing on social media. That means we’re just as likely to be writing a legal argument to the Trademark office as we are filming a TikTok video. I think people love seeing that we’re normal people and not scary lawyers. It makes working with an attorney a lot less stressful. It was intimidating to put the business on social media at first – that’s definitely not how most law firms find clients and a lot of attorneys look down on it for some reason. I still get comments from lawyers like, “who would find their attorney on Instagram?” Well, it turns out a lot of people! Social media marketing is real and it’s powerful. I think when you dedicate time to learning how it works, find your niche, and start making connections with people (all of which take time), it can really build a business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Shopping on York Blvd, especially for stationery supplies at Shorthand. Breakfasts at Gloria’s Cuisine L.A., La Abeja, or Goldburger Dinner at Ramen of York, Majordomo, or Homestate (for the queso!) Drinks at APOTHEKE LA. They have the best cocktails.

Who else deserves some credit and recognition?
Building a business can feel lonely and overwhelming at times. I’ve leaned on the support of Jaimi Brooks and her Entrepreneurial Women’s Group. These ladies and their guidance have been instrumental in my business and personal success.

Website: www.sproutlaw.com

Instagram: www.instagram.com/sproutlaw

Linkedin: https://www.linkedin.com/company/sproutlaw

Facebook: https://www.facebook.com/sproutlaw

Youtube: https://www.youtube.com/channel/UC4JOycPAI1o6w5_voCGWcnA/featured

Other: www.tiktok.com/@sproutlaw

Image Credits
Krista Mason Photography