Meet Nora Abajyan | Baker

We had the good fortune of connecting with Nora Abajyan and we’ve shared our conversation below.

Hi Nora, can you walk us through the thought-process of starting your business?
As a baker and a mother, starting my own business was a natural step for me. I’ve always had a passion for baking, and I wanted to create something that not only brought joy to others but also allowed me to balance my work and family life. My family has been a huge support system—helping me with everything from baking to managing orders and even watching the kids when things get busy.

My thought process was simple: I wanted to turn my passion into something meaningful while creating a business that felt like home. I knew it wouldn’t be easy, but with the love and support of my family, I felt confident enough to take the leap. I also wanted to show my children that dreams are worth pursuing and that hard work, creativity, and dedication can turn a passion into something truly rewarding.

Alright, so let’s move onto what keeps you busy professionally?
Baking and cake decorating are more than just a business for me—they’re my way of bringing joy to others. Each cake I create is a unique piece of edible art, carefully designed to reflect the personality, theme, and emotions of the occasion it’s made for. What sets me apart is my attention to detail, my love for custom designs, and the heart I put into every single creation. I want my cakes to be more than just desserts—I want them to be unforgettable centerpieces of special moments.

Getting to where I am today hasn’t been easy. It has taken years of practice, late nights, trial and error, and learning from every mistake. The biggest challenge was believing in myself and pushing through self-doubt. I’ve faced tough times—orders that didn’t go as planned, learning to price my work correctly, and balancing the demands of running a business while also being there for my family. But with determination, the support of my loved ones, and the encouragement of my loyal customers, I’ve built something I’m truly proud of.

One of the biggest lessons I’ve learned is that perfection isn’t about having no flaws—it’s about growth, creativity, and passion. Every cake tells a story, and I want the world to know that my brand is built on love, dedication, and the desire to make life’s sweetest moments even more special. Whether it’s a simple birthday cake or an extravagant wedding masterpiece, I pour my heart into every design, and I’m grateful for the opportunity to be part of so many celebrations.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting Glendale, CA, for a week, I’d make sure they experienced the best of Armenian culture, delicious food, and the beautiful sights around Los Angeles. Here’s the perfect itinerary:

Day 1: Exploring Glendale & Armenian Culture

Day 2: Nature & Scenic Views of LA

Day 3: Downtown LA & Artsy Spots, some amazing museums

Day 4: Hollywood & Entertainment and Rodeo Drive, Beverly Hills

Day 5: Beach Day & Coastal Vibes

Day 6: Road Trip to Pasadena & San Gabriel Mountains

Day 7: Relaxing & Wrapping Up
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The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d love to dedicate my shoutout to my incredible family. They have been my backbone through this entire journey—helping with everything from baking and deliveries to offering words of encouragement when things got tough. My business wouldn’t be what it is today without their support.

I also want to give a huge shoutout to my loyal customers and the local community. Their love for my baked goods and their constant support keep me going. Lastly, I’d like to recognize all the amazing bakers and small business owners who inspire me daily. It’s a blessing to be part of such a hardworking and passionate community!

Website: https://cakenbakecakes.com/

Instagram: cake_n_bake_cakes

Yelp: https://yelp.to/zEUz0iLYqj