Meet Phylicia Yates

We had the good fortune of connecting with Phylicia Yates and we’ve shared our conversation below.

Hi Phylicia, we’d love to hear more about how you thought about starting your own business?
My decision to start my own lash extension business stemmed from my personal experiences as a client. I was a regular at various salons, frequently getting my lashes done, but often found myself not entirely satisfied with the results. I realized that the outcomes didn’t always meet my expectations, which sparked a desire in me to address this gap.

Recognizing the opportunity to improve upon the quality and artistry of lash extensions, I decided to take matters into my own hands. I became deeply passionate about the craft and trained extensively to become a certified lash esthetician. My goal was to not only enhance my own satisfaction but to offer a level of precision and artistry that clients like myself would appreciate.

Starting my own business allowed me to create an environment where attention to detail and client satisfaction are top priorities. It was this firsthand experience of dissatisfaction that drove me to ensure that others could have a more fulfilling and personalized lash experience. My personal journey from client to professional has been the foundation of my business philosophy and success.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am incredibly proud and excited about the progress my work has made over time. When I look back at my earlier lash sets compared to my current work, it’s clear how much dedication I’ve poured into perfecting my craft. My goal has always been to continually improve, and this journey is a testament to that commitment. I am deeply grateful to my loyal clients and friends, who have been instrumental in spreading the word about my business. Their support has been invaluable in helping me grow and refine my skills.

Being a Lash Esthetician in a rapidly growing industry is challenging, as it requires constant adaptation and differentiation. I overcame these challenges by paying close attention to the feedback from both my loyal and new clients. By focusing on what they wanted, and I was able to create a signature look that sets me apart and perfecting my most requested lash set, “Not Too Much Classic,”.

One of the key lessons I’ve learned is the importance of consistently perfecting your craft, whether you’re fully booked or not. Your work will always speak for itself, and maintaining high standards is crucial, regardless of the circumstances.

What I want the world to know about me and my brand is that my highest priority is my clients’ satisfaction. I am dedicated to exceeding their expectations with excellence. Even when the journey feels long and challenging, I believe in perseverance—’The Marathon Continues.’”

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Start with Randy’s Donuts to kick off your LA experience. Explore Hilltop Inglewood and then enjoy a meal at Mike’s Deli on Slauson.

Visit the Kia Forum and have lunch at Roscoe’s House of Chicken and Waffles. Follow up with an event or show at Crypto.com Arena.

Discover The California African American Museum and enjoy lunch at Dulan’s Soul Food. Spend time wandering around Leimert Park and dive into its local nightlife.

Experience the fun at Santa Monica Pier. Grab lunch there and explore the area before heading to downtown LA for dinner at Perch.

Check out the Crenshaw District and have lunch at The District by GS. Catch a movie at Baldwin Hills Crenshaw Cinemark and then dine at Post & Beam.

Explore Griffith Park and the Griffith Observatory, then enjoy lunch nearby. Visit the Hollywood Walk of Fame and The Hollywood Museum. Wrap up with dinner at Te’kila or another top restaurant.

For a relaxing end, brunch at Pips On La Brea, then unwind at the Rose Garden at Exposition Park. Enjoy a farewell dinner at Simply Wholesome or another favorite spot.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to extend a special Thank You to my Brand Ambassador, who is also my sister. Her role has been vital in my journey as a Lash Esthetician. She continuously challenges me to elevate my skills and is my most ardent supporter. Her honest feedback is invaluable; she not only praises my work to potential clients but also provides constructive criticism that helps me refine my craft. Starting a business is a challenging endeavor, and having someone who can both celebrate your successes and offer insightful critiques is crucial! Her support and guidance have been instrumental in my growth and success. I truly couldn’t have come this far without her dedication and belief in my vision.

Instagram: blink_miinkz

Facebook: Blink Miinkz LLC

Image Credits
Morgan L. Chancelien