We had the good fortune of connecting with Sabrielle Augustin and we’ve shared our conversation below.
Hi Sabrielle, can you walk us through the thought-process of starting your business?
Starting my own studio was deeply influenced by my upbringing and personal experiences. Since I was young, I’ve always been inspired by my father, who runs his own company, and one of my mentors who also founded her own production company. I’ve never been aware of their reasons for starting their own business, but from my perspective, I found it empowering to see them take charge of their path, and that really inspired me!
Short backstory—After graduating from Berklee College of Music, I began my career as a music composer for educational games and animated films. Back then I used to set up my own workspace and business cards which was exciting to me at the time. I think that made me feel like I was on the right path towards pursuing my passion independently, but I never fully committed to it. But, despite being able to express my creativity through collaborations with different teams, I often felt constrained within the confines of the media industry, limited by predefined roles that never fully utilized my potential.
My thought process behind “Asmeriecharm Studio” came to me somewhat spontaneously and organically while writing my first interactive educational storybook, “Emeradia,” in 2018. At first, it was meant for my students back in China, but as I immersed myself in it, I gained a deep desire to create something truly my own, I just wanted a personal space on the side where I could blend my passion for music, storytelling, and education without limitations. At the same time, I was struggling to recognize my own worth and doubted how I could make a difference or help others. My knowledge felt scattered, and I wanted clarity to discover my purpose.
A turning point was a conversation with my good friend, who encouraged me to take the leap and start my own studio. I was really intimidated at first, having no prior experience, only my passion and creative skills I’ve developed over a decade in the industry. Despite facing setbacks, like having some of my original core ideas and concepts used and publicized without acknowledgment by someone I trusted and confided in—which was very painful—I’ve learned the importance of protecting my vision and authenticity.
In the past, I faced several challenges in the industry. The constant pressure to prove myself led to burnout, some stereotypes, and gaining relevant job experience was tough. The unexpected impact of COVID-19 upon my return from abroad added to the uncertainties. I felt lost. Starting “Asmeriecharm Studio” became my way to reclaim a little control and continue my passions. It allowed me to find my purpose, even if it seemed unconventional to others, to be productive, and stay true to myself, without feeling pressured by other people’s expectations.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Im Sabrielle, and I’m a composer specializing in music for video games with a primary focus on educational games and animated films. I started my musical journey at the age 3 when I started playing the violin. When my parents couldn’t afford piano lessons in addition to my violin training in high school, I took the initiative to teach myself.
Back then, I used to create music inspired by various influences, beginning with my childhood passion, when I was introduced to the Final Fantasy series through my brother’s play of FF8. Artists like Nobuo Uematsu, Hitoshi Sakimoto, Joe Hisaishi, Yoko Kanno, and Yoko Shimomura deeply resonated with me during my high school years. My classical violin training and experience performing in string ensembles and orchestras introduced me to composers like Bach, Beethoven, Shostakovich, Debussy, and more, along with radio and Disney music, which I think really broadened my musical palette before I started composing on my own. Even though I’m a violinist, I mainly use a piano to express myself, hoping to connect with others and bring concept arts to life, enjoying unique collaborations with teams and other talented individuals.
These days, I’m balancing my time between developing my entrepreneurial skills and continuing my work as a composer. I collaborate with other creatives in the industry and on the side, working to improving my music education concepts through Asmeriecharm.
In terms of what I’m most proud of or excited about? It would have to be “Emeradia,” published through my studio. It’s a project that holds a special place in my heart as it combines everything I love. I’ve taken on a wide range of responsibilities, from composing to creative direction, crafting a small curriculum, and more. I also had the privilege of collaborating with talented contributors, for which I am immensely grateful. Despite some challenges in its release, “Emeradia” was well-received with over 150 reviews on Amazon and stands as one of my proudest accomplishments.
Now, I’m also working on Emeradia Book 2, continuing the story from where the first book left off on a cliffhanger, which I’m really excited about. I’m really looking forward to finalizing it in the future. I’ve also been involved in a couple of projects as a composer these last couple years that I’m waiting to be announced. I’ve poured a lot of hard work into them during one of the toughest periods of my life and hope that people will get to see and appreciate them.
For what sets me apart, I am a little embarrassed to say this, but I’ve only just recently understood my industry. I think my background and perspective of the world being so diverse gives my work a unique flavor. I’ve never tried to create a specific style within my work, I just do what I love. I would also say my authenticity and continuous self-improvement. I do work diligently, but I’m also human and recognize my limitations. I love acknowledging the talents of others, but I always try to focus on refining my own skills and capabilities. I really don’t like competition with other creators and I love collaborations. I think that working together is important for building and expanding opportunities for future generations in a supportive and inclusive way.
Over a decade in the media industry has taught me the importance of perseverance, navigating a competitive landscape where I often felt misunderstood. Despite facing doubts, setbacks, and sometimes as a composer, isolation, I’ve learned to lean into my passion, resilience, and adaptability.
One pivotal lesson I’ve learned through this is the importance of legal protection, clear communication, and the value of a strong support system. Risk-taking has also played a significant role in my personal and professional growth, from pursuing a career in media composition to living and working in countries like China, South Korea, and Portugal.
I want the world to know that I’m deeply passionate about my work and truly value genuine collaborations with kind-hearted souls. Through my music, my goal has always been to connect with others, and sharing stories that resonate in various ways. I’ve always believed in a world where creators are free from limitations. One that encourages growth and innovation through collective expression.
Over the years, I’ve composed and uploaded more than 300 original tracks on SoundCloud, which is wild. Right now, I’m just enjoying the freedom of creating at my own pace, without feeling pressured to constantly produce, and I’m okay with that.
I do feel that my journey highlights a beauty of perseverance, being authentic, and the transformative impact of music. My challenges have made me stronger, and through these experiences, I’ve gained immense respect for fellow creators who courageously share their work and stories in their most authentic and original form, and I hope to inspire others through my own.
Who else deserves some credit and recognition?
I want to give a shoutout to my good friend, mentors, supporters, and the talented team behind “Emeradia,” including illustrators, pianists, mixers, producers, and graphic designers.
I’m grateful for online resources like Reedsy that assisted with my first launch and finding my first review. Also, my printing company has been instrumental in providing materials and information for book printings.
I’m excited for new collaborations this year 🙂
Website: https://www.
Youtube: https://www.youtube.
Other: https://soundcloud.