Meet Sanam Farahanchi | Founder of BODO ActiveWear

We had the good fortune of connecting with Sanam Farahanchi and we’ve shared our conversation below.

Hi Sanam, what was your thought process behind starting your own business?
Starting BODO Activewear was driven by a clear vision to cater specifically to women over 30 who are educated, health-conscious, and dedicated to self-care. As the founder, I wanted to create a brand that empowers these women by offering activewear that combines comfort with luxury. My goal was to design apparel that not only supports their active lifestyles but also makes them feel confident and stylish, demonstrating that they can achieve everything while enjoying premium, well-crafted workout clothes.

What should our readers know about your business?
I launched BODO ActiveWear in 2023 with a clear mission: to deliver premium activewear tailored specifically for powerful women and moms, aged 30 and up. Combining my background in Fashion Design from FIDM and my experience as a fitness trainer, I’ve crafted a brand that merges high-quality design with functional fitness wear. Each piece of our activewear is designed to embody empowerment, strength, and confidence.

From the initial sketches to finding the perfect factory to bring my vision to life, every step of the journey has been an exhilarating challenge. I firmly believe that when you pour your heart into something, no obstacle should stand in your way. Even the inevitable detours and details are opportunities for growth.

BODO ActiveWear is all about celebrating and enhancing the confidence and versatility of our customers. Our mission is to make every woman feel empowered and self-assured in her new lifestyle, embracing her strength and confidence through every piece of BODO.

I am incredibly proud to hear from customers who resonate with the vision I have for my brand, feeling the empowerment and confidence that BODO ActiveWear is all about.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Great question! As someone who loves staying active, I often take my friends on hikes and workout classes whenever they visit. We usually follow up our hikes with a relaxing stroll by the beach and then enjoy coffee or drinks while hanging out by the shore.

One of my most memorable trips was to the Bahamas. We stayed in downtown Nassau at a lively resort close to vibrant fish markets and fantastic restaurants. One of the highlights was taking a boat to another island where we got to swim with pigs and feed them chicken sausages. It was an amazing experience—I could have easily stayed another month!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
To my amazing Parents for supporting me unconditionally through all my life especially since I started my own business.
Also to my husband who encouraged me to start my own company and our precious Son, Arya, who is my motivation in life to keep going and keep growing. I love you so much Arya.

Website: https://bodoactivewear.com/

Instagram: https://www.instagram.com/bodoactivewear/

Linkedin: https://www.linkedin.com/company/bodo-activewear/

Facebook: https://www.facebook.com/bodoactivewear/