Meet Sandra Gonzalez | Vice President at Tadin Herb & Tea Co.

We had the good fortune of connecting with Sandra Gonzalez, Vice President at Tadin and we’ve shared our conversation below.

Hi Sandra, can you talk to us a bit about the social impact of your business?

For over 40 years now, our mission has been to serve our comunidad by offering them trusted, high quality, approachably priced herbal teas.
We are proud to be a family, minority-owned business with all of our production in the USA in our Los Angeles facility.

Tadin, as probably the first bilingual tea in Los Angeles, and now #1 Hispanic tea brand in America*, is now a staple in our community’s families. It is always amazing to hear their stories around Tadin and how it became a multi-generational national brand. We are very much looking forward to keep on serving this generation and the next ones to come!

*Nielsen latest 52 weeks ending 31/12/2023

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Let’s start with a little storytelling! My husband’s father knew a friend with a small herb store. Seeing its high demand for dried herbs, my husband Jose, had the idea to package and distribute them to drug stores, pharmacies, and grocery stores. He started doing so himself, and the business gradually grew with positive responses from consumers. The main challenge at the time was persuading stores to carry the brand, being a new concept. My husband had this vision that the brand would be founded on one simple idea – to respect and to share the time-honored tradition of using herbs as botanical remedies to promote overall wellbeing. This is the vision the team is still carrying on and what made Tadin thrive.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Whenever I can, I spend time outside to unwind. One of my favorite hikes is Fern Dell Nature trail that goes all the way up to the Griffith Observatory. It has stunning views on the city and I find it very relaxing. My second favorite spot is the beach in general, I try to go as often as I can, it is a peaceful and serene moment for me to enjoy.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It all started with my husband, who had this amazing idea of creating this brand. I am very proud to have been working alongside him and our talented team for 24 years. We all work very hard to keep the business thriving, and this is very humbling to see that after 40 years, Tadin is a trusted staple brand in the Hispanic community.

Website: www.tadin.com

Instagram: @tadinteas

Linkedin: https://www.linkedin.com/company/tadin-herb-&-tea-company/

Facebook: @TadinHerbAndTea

Youtube: @TadinHerbTea

Other: Other: TikTok: @tadinteas Podcast Dale Sabor a tu Salud: Apple: https://podcasts.apple.com/us/podcast/dale-sabor-a-tu-salud-by-tadin-herb-tea-co/id1676544303 Spotify: https://open.spotify.com/show/13iQaB7hgIcYWl0SOtqATM

Image Credits
Sandra’s portrait – Photographer: Karissa M. Raya Lifestyle images – Photographer: Lauren Camposano