Meet Sara Rogers | Founder & CEO

We had the good fortune of connecting with Sara Rogers and we’ve shared our conversation below.

Hi Sara, we’d love to hear about how you approach risk and risk-taking.
One of the biggest risks I’ve taken with Natural Glo has been expanding with a mindset of low-risk, high-reward growth. When you’re building a beauty brand, especially in the sunless industry, opening additional locations or investing into growth can feel scary. But I’ve always approached expansion strategically rather than emotionally.

For me, low-risk, high-reward means testing before scaling. Before committing to larger investments, I focus on building strong demand, refining our systems, and creating consistent brand standards. That way, when we do expand into additional locations, we’re not guessing — we’re duplicating a proven model.

Growth always requires risk, but I believe in calculated risks — the kind where preparation, data, and vision minimize downside while maximizing opportunity. That’s how I plan to continue scaling Natural Glo into multiple locations and a nationally recognized brand.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My journey with Natural Glo really started long before the business itself. I’ve always loved being tan — I was that girl who loved laying out in the sun and eventually using tanning beds. Over time, though, I became more educated about skin health and started shifting my focus from just being tan to actually caring for my skin. That evolution into skincare is what ultimately led me to spray tanning.

At the same time, my professional background was quietly preparing me for this. I went to the Fashion Institute of Design and Merchandising where I studied merchandise marketing, consumer behavior, and brand development. I also worked in retail management and as a stylist, which taught me so much about presentation, confidence, personalization, and most importantly — sales. I learned how to understand what clients really want, how to build relationships, and how to create an experience around a product or service.

Looking back, every phase of my life was aligning. My love for beauty and bronzed skin, my education in branding and consumer psychology, and my background in styling and sales all evolved and manifested into Natural Glo. It’s not just a spray tan salon — it’s a brand built on understanding how women want to feel. Confident, glowing, and taken care of.

Natural Glo is really the culmination of everything I’ve learned and loved over the years. It feels less like I created it and more like every step of my journey led me exactly here.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend came into town, we’d definitely make a full day out of it. We’d start at the local farmers market — I love walking around, grabbing fresh flowers, picking up seasonal produce, and just soaking in that slow, intentional vibe. It’s one of my favorite ways to feel grounded and connected to the community.

After that, we’d head to my favorite hot yoga spot, Soul Fire Yoga. There’s something about sweating it out together that just resets everything — it’s equal parts workout and therapy.

And then we’d clean up and head to Midtown Sacramento for dinner. I love that you can just pop into different little restaurants and bars — it’s such a vibe. We’d probably bounce around, share plates, have a cocktail, and just talk for hours. That’s my perfect day — simple, intentional, a little wellness, a little indulgence, and a lot of connection.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Honestly, Natural Glo’s success is 100% because of our team. I can have the vision, but they’re the ones who bring it to life every single day. Our artists are the heart of this brand. Their dedication to their craft, the way they care for clients, and the pride they take in delivering a flawless result is what truly sets us apart.

What makes Natural Glo special isn’t just the service — it’s the experience. And that experience comes from our team’s energy, loyalty, and commitment to excellence. They show up consistently, they support one another, and they genuinely believe in the brand.

I always say we wouldn’t be where we are without our amazing artists. Their work ethic, their passion, and their alignment with our standards have allowed us to grow, build trust in the community, and create something bigger than just a spray tan salon. It’s truly a team success story.

Website: https://www.organicnaturalglo.com

Instagram: https://www.instagram.com/ngspraytans

Facebook: https://www.facebook.com/ngspraytans

Yelp: https://www.yelp.com/biz/natural-glo-airbrush-artistry-sacramento

Youtube: https://www.youtube.com/@ngspraytans

Image Credits
Emma Lotter Photography