Meet Saz Mifsud | Fashion Designer

We had the good fortune of connecting with Saz Mifsud and we’ve shared our conversation below.

Hi Saz, is there something that you feel is most responsible for your success?
I believe that a big part of any brand’s success is authenticity. When a brand is true to itself and hones in on its core values and strengths it can start to see the light. This might sound rather conceptual but I’ll give an example that directly relates to me. As a creative brand, my collections are a result of raw inspiration. My brand began from my artwork – translating my photography and paintings to digital prints for clothing and accessories. The inspiration that lies behind each collection is a result of my experience in daily life – my surroundings, the people I meet, the buildings I see. Each collection feels so true to me because it is. As the brand grows, I aim to retain this authenticity, this human element, as it not only tells my story, but it’s what connects me to my customers in a relatable way. I create clothing that inspires me, that I want to wear and that I feel good in. Because if it can make me feel this way, then it can make others feel the same way. Fashion allows us to inject some glamour into our lives.

Alright, so let’s move onto what keeps you busy professionally?
I started out as a painter excitedly experimenting with colour and texture on canvas. I’d mix unusual and bold colours whilst painting and wanted to see these rich, unexpected colours on the clothes that I wore. This inspired me. In 2013, I started creating digital designs using a mix of my own photographs and paintings of different natural elements. I digitally printed these designs onto silk and was blown away by the richness of the colourful silks. These fabrics were then hand-crafted to create a range of scarves and this is how my brand, Saz Mifsud, was born. Today the collection has grown to include both women’s and men’s accessories, along with home accessories and a stationery line.

The brand’s journey started at an artisanal fair in June 2013 and the scarves were an immediate hit! Over the next few months I continued growing the business slowly and organically by selling at several artisan fairs around Malta. I opened my online shop in September 2013 and this was a game changer. People around Malta started to get to know about the brand through various social media channels and could easily shop online. Over the next few years I grew my product range and my list of retailers which today include stores in Malta, London, LA and NYC.

The brand values using natural, good quality fabrics and working with skilled craftspeople to create unique products that will last. We operate as a slow fashion brand; focusing on investing time on the design and development process and creating small, limited run collections.

I ardently believe that running a business is not just about having a good product and turning a profit, it’s about using the brand’s successes to support my community. I was empowered by the women who supported my brand and that’s why I chose to, in turn, empower them. Throughout the year, we collaborate with several organisations and support groups to donate a number of headscarves to women undergoing treatment that results in hair loss. It means the world to us to be able to brighten up their day. If there’s a cause close to your heart please do share it with us or email us to nominate someone you think could benefit from our help.

Who else deserves some credit and recognition?
My story would not have begun without my parents, and I don’t just mean in the biological sense. Their encouragement and faith in me were the starting points of my entrepreneurial journey. They believed that I could use my skills to build something, and this is something I’d encourage everyone around me to do. The resources to start a business do not always come easily unless you’re very lucky, especially if you’re starting from scratch. However starting a business is like planting a seed in an empty field. You can plant one tree and watch it grow, sell its fruit, and use the money to plant another tree. Or you can plant a number of trees at one go. It tends to boil down to your initial resources at first, but the beautiful part of it is that as the business starts to grow, if you’re adaptable and inventive, the sky’s the limit.

Website: https://sazmifsud.com/

Instagram: https://www.instagram.com/sazmifsud/

Linkedin: https://mt.linkedin.com/company/saz-mifsud

Twitter: https://twitter.com/SazMifsud

Facebook: https://www.facebook.com/SazMifsud/

Youtube: https://www.youtube.com/channel/UCBOmSQ0MCcpC2OPJRW_gxAA