Meet Tammy D’Onofrio: CEO/Founder FitChick Lifestyle Brands

Listen, I used to be a very harsh critic of myself. It’s a daily practice to not fall into the rabbit hole of feeling like an imposter. Taking risks is the single most impactful thing I have done to raise my self confidence, parent my children and run a successful business. Society is driven to put people in boxes. It makes others feel safe to have you figured out. There are about 100 reasons why I shouldn’t be successful. Starting a business with no money as a single mother, a small town girl from Indiana. Who am I to think I could find success in Los Angeles? Well in my experience, taking risks, makes you feel more invincible. Doing something that scares you makes you courageous. So I created an amazing product. Taking something that has been bastardized by the processed food industry and making it healthy. Then I threw out the traditional go to market strategy and created my own distribution channel. Did a lot of people tell me no? Hell yes! Did a lot of people tell me it can’t be done? You bet! But, I’m free of societal constraints! I believe I can be successful on my own terms. Not because I think I am better than any other person. Humble is not denying your successes or power. Humble is realizing you are equal and subject to all other human conditions, fears and roadblocks. For example, I know I can accomplish anything and so can you! We are all capable. This is the main reason I share EVERYTHING…recipes, real life hardships, fitness tips, biz strategy (I mentor several women) because I want success for everyone. Building one builds the whole.

The majority of granola products on the market are unhealthy – Packed with sugar and low in nutrients. FitChick Granola is committed to bringing healthy whole food to the masses. Our approach to bringing products to market is nutrients/taste/performance/health! We are the #1 healthiest and best tasting granola on the market. Packed with nutrients, zero junk, and only whole real ingredients. The brand emulates a lifestyle, the parent company FitChick Lifestyle Brands is committed to a healthy lifestyle without having to sacrifice eating amazing food. Our principals are built on indulging in healthy food! We created a recipe blog for our lifestylers so we could share even more. As a personal trainer and self proclaimed healthy foodie, my mission is to educate everyone that healthy food is accessible and should taste amazing.

So many people have helped me along the way. None of us gain success without love and support. First of all – my children are my inspiration everyday. I want them to be proud of me. Danielle LiVolsi – Founder and CEO of Nuttzo was instrumental in helping me get started. She asked me a lot of tough questions and gave me great advice. She is a total badass and I am grateful she took the time with me early in my quest. Amber Delecce, Founder of PQ Swim has been a great friend and mentor for over 10 years. Every single person who told me I would never be successful or make money launching a granola brand – Thank you for the motivation.