We had the good fortune of connecting with Upasana Bir and we’ve shared our conversation below.

Hi Upasana, can you walk us through the thought-process of starting your business?

Growing up surrounded by vibrancy and colors, I developed a deep love for aesthetics. My business is basically an extension of my personality, reflecting my affinity for all things colorful!

Brightening up the environment has a positive effect on the mood and influences our interactions with others who share the same space with us. As a designer, I specialize in exclusive home furnishings & decor that hold the power of brightening and enlivening the surroundings they occupy. As a homeowner myself who shops for the family I share the frustration of encountering dull and monotonous colors with countless other folks while shopping, which is why I wanted to share a curated selection of decor items that breathe life into every space of your home and inspire joy.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

My business offers carefully selected linen and home decor as well as personalization to suit myriad home styles, client moods as well as preference for style and colors all at an affordable and reasonable price!!

With respect to challenges, I am still learning every day of being in this business and always actively seeking customer feedback to help me improve my portfolio and offerings as it is said one should never stop learning. I want to meet the needs of my clients as much as I can.

My Brand Urban Nest & Nook is an online home furnishing store and it represents who I am when you get to meet me!!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

If my best friend comes to visit me I will definitely take them to Malibu ,Manhattan beach, Rivera Village & Palos Verdes to explore the wonderful food scene and outdoor activities that are a huge draw to Southern LA!

One of my favorite places is Universal Studios for some thrilling fun.

My favorite restaurant is Nobu Malibu, a Japanese restaurant located on the Pacific Coast Highway in Malibu.

The strand house in Manhattan beach for some American food,

Love and Salt for wonderful Ice cream!!

Palmilla Cocina Y Tequila in Hermosa beach for some Mexican food!!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

I come from a business family from India where both my parents started their own business at a very young age.My Mom, Rita Bir is a fashion designer and my Dad ,Mr. Pradeep Bir is an automobile engineer who owns his private automobile custom modification and repair business. To back that first hand experience with formal education, I took an advanced degree course in Hospitality and Business (MBA). So, it was an environment of tremendous support from my parents to someday follow in their footsteps and start my own independent business.

When my  husband, Mukesh Tiwari who works for a Pharmaceutical company in Santa Monica and in a completely unrelated field, noticed that I was being constantly recognized by my friends and family alike at private and social events for organization and selection of finest decor and props he floated the idea of bringing it all together to start my own business which was met with hesitation initially but so grateful to the feedback from friends and family I launched myself this year in September have ever since been picking up clientele.

To bring me to where I am today I share it with my husband who trusted my talent and wholeheartedly supported me to be my own boss and help start my business and to my parents who helped me feel confident in who I am and to be there whenever I needed guidance and support.

Website: www.urbannestnook.com

Instagram: urbannest.nook

Image Credits
Self

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