Meet Wellington | Brazilian Model | Creative Marketer

We had the good fortune of connecting with Wellington and we’ve shared our conversation below.

Hi Wellington, alright, let’s jump in with a deep one – what’s you’re definition for success?
For me, success isn’t a destination or a title.
It’s more about awareness — about the peace you feel while doing what you choose to do.

I don’t think success is tied to money or status.
To me, real freedom isn’t about being able to do everything you want,
but about not having to do what you don’t want.

Because when we try to do everything, we often end up taking on things that don’t align with us —
and then we deal with the consequences later.

So for me, success is having clarity and boundaries —
being able to say “no” to what pulls you away from who you are,
and “yes” to what keeps you grounded and fulfilled.

Success is being at peace with yourself while doing what you love.

Alright, so let’s move onto what keeps you busy professionally?
Thank you — I see what I do less as “art” in the traditional sense and more as identity shaping.
My work is about crafting experiences, narratives and environments that help people see the best in themselves — whether through beauty, communication, or storytelling.

What sets me apart is that I don’t look at people as “clients” or “products.”
Whether I’m behind the scenes directing creative strategy or in front of the camera modeling for a brand, I’m always thinking about the end person — the viewer, the consumer, the human being on the other side of the message.

To truly represent a brand — on both sides of the process — you have to understand what that person needs to hear, feel or perceive.
So my creativity starts with empathy:
I put myself in the place of the audience and ask, “How would this speak to me?”
That’s where communication becomes personalized, meaningful and effective.

Sometimes you don’t need a lot —
you just need clarity, intention and a message that actually reaches someone.
And my creative mind thrives in that intersection between imagination and commerce —
between aesthetics and purpose.

My path was not easy.
I didn’t come from predictable opportunity.
There were seasons of silence, rebuilding, questioning, and growth.
But I got here because I learned to listen — to God, to wise voices, and to the inner conviction that there was more.

Challenges taught me that growth often feels like breaking —
but breaking doesn’t destroy you, it reshapes you.

The biggest lessons I learned?

• Identity before achievement — know who you are before pursuing what you do.
• Purpose before performance — what you build is only as strong as why you build it.
• Empathy is strategy — creativity only works when it actually connects.
• Peace creates clarity.

What I want the world to know about me and my brand is this:
I don’t exist to create things that simply look impressive —
I exist to create things that transform how people see themselves and how brands speak to them.

My work is not about chasing attention —
it’s about unlocking awareness, connection, and meaning.
And if my story teaches anything, it’s that you don’t need permission to become who you are designed to be —
you just need courage, faith, and the willingness to walk through discomfort until purpose takes form.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This question is actually one of the easiest for me, because even though my life, career, and circumstances changed when I moved to the United States, my lifestyle didn’t.

If a best friend came to visit, I’d take them through the rhythm that grounds me here.

We’d start with what I love most — riding bikes along the beach on the way to the gym,
and then stopping at one of the parks afterward.
There are two I always go to:
one that feels like a little version of Central Park, full of green and calm,
and Bruce’s Beach in Manhattan Beach, which has a beautiful ocean view.

When I first moved here as a Brazilian, that place meant a lot to me.
I believed the only way to stay connected to home was through the ocean —
so being there became symbolic.
It made me feel rooted, even on the other side of the world.

We’d definitely share that ritual — gym, ocean, parks, sunlight —
because sometimes the best way to show someone a city is by letting them live your everyday life.

We’d also eat where I eat — especially Brazilian food.
I’d take them to Panelas Brazil in Redondo Beach,
a restaurant owned by Márcia de Lima, because it feels like home.

And on Sunday, I’d take them to church —
not as a “tourist activity,” but to thank God for everything we’ve experienced,
everything we’ve built,
and everything that’s still coming.

For me, the best itinerary isn’t about tourist attractions —
it’s about sharing the places that shaped me,
the routines that keep me grounded,
and the spaces where gratitude and connection happen naturally.

Who else deserves some credit and recognition?
Absolutely — my first shoutout goes to God.
My story truly shifted when I realized I wasn’t building it alone, and the clarity, peace and direction I walk in today are evidence of His grace.

Right after that, my family — the people who anchored me.
They shaped my character, challenged me, supported me, and gave me the emotional and spiritual foundation I stand on.

In Brazil, I owe a lot to the community and voices that formed me, including people like Nívia Lemos, a marketing professor who sparked a turning point in me — she awakened a hunger to learn, grow and expand beyond what I thought was possible.

And here in the United States, I’ve been blessed to cross paths with people like Márcia de Lima, laurel, and Angélica — women who encouraged me, opened doors, believed in my potential, and strengthened me when I needed it most.

All of them — directly or indirectly — helped me develop and build a solid foundation for who I am becoming.
So my shoutout goes to God first, to my family who grounded me,
and to every person, both in Brazil and here, who invested in me with love, belief, and truth.

Instagram: https://www.instagram.com/welliingtonsena?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr

Youtube: https://youtube.com/@welliingtonsena?si=nys57iodPy-HjwQl

Image Credits
Tarzan – LM FILMAKERS