Meet Yewei Wang | Graphic Designer & illustrator

We had the good fortune of connecting with Yewei Wang and we’ve shared our conversation below.

Hi Yewei, what was your thought process behind starting your own business?
I’ve always been fascinated by the connections between people, the emotions we attach to everyday objects, and the small joys that make life meaningful. I love listening to people’s stories and strive to create designs and art that resonate on a deeper level—something authentic that helps customers form their own cherished memories.

For example, when designing packaging, my creative process begins with a deep dive into the concept and intention behind a product. I aim to understand what truly matters to my clients and their customers, ensuring that each design is not only visually appealing but also emotionally engaging. I also enjoy incorporating hidden surprises—small details that customers discover over time, fostering a special bond between them and the product.

At the end of the day, products are taken off the shelf and become a part of people’s lives. That’s why my work is about more than just aesthetics; it’s about creating experiences that spark joy, connection, and lasting impressions.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I love branding because it allows me to explore a wide range of creative disciplines—graphic design, illustration, art direction, and even copywriting. It’s a space where strategy and artistry intersect, shaping how people connect with products and ideas.
With over five years of in-house design experience, I’ve had the opportunity to manage global mega-brands like Pantene and Aussie as a Senior Design Manager at Procter & Gamble (P&G). This experience has strengthened my skills in branding, visual identity, art direction, and creative strategy, as well as in cross-functional collaboration. Beyond my corporate role, I’ve worked as a freelancer and partnered with design agencies, independent clients, and small businesses to build brand identities from the ground up. These diverse experiences have strengthened my adaptability and storytelling, allowing me to craft designs that resonate with different audiences.

After five years in the industry, I decided to push my creative boundaries further by pursuing a Master’s Degree in Graphic Design. I’m currently earning my MFA at the Maryland Institute College of Art (MICA), where I’ve expanded my expertise in typography, motion graphics, and creative strategy. Experimenting with new techniques and perspectives has deepened the conceptual impact of my work, allowing me to approach design in fresh and meaningful ways.

My journey hasn’t always been easy, but I’ve learned that growth comes from stepping outside my comfort zone, embracing challenges, and staying curious. What sets me apart is my belief that great design goes beyond aesthetics—it tells a story, evokes emotion, and creates lasting impressions. Whether working with global brands or small businesses, my goal is always to craft meaningful, intentional designs that connect with people on a deeper level.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am in Baltimore, a historical city with a dynamic blend of past and present. The city has a stunning harbor view, incredible museums, and a vibrant food and arts scene.
The city walk would start from Federal Hill Park, a scenic spot on a hill offering panoramic views of the Inner Harbor skyline. From there, one can take a walk along the waterfront, heading to Fell’s Point—a lively neighborhood filled with cobblestone streets, historic buildings, and fantastic bars and restaurants. I would recommend Thames Street Oyster House for its amazing seafood.
For an art-filled day, one can visit the Baltimore Museum of Art, home to the world’s largest collection of Henri Matisse’s work, along with an impressive selection of modern and contemporary art. The Walters Art Museum is another great museum that has an incredible collection spanning from ancient artifacts to Renaissance masterpieces. Next to The Walters Art Museum is the George Peabody Library, one of the world’s most beautiful libraries.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would first like to thank my mom and my grandma. They taught me to appreciate the beauty in everyday life—whether through house chores, cooking, crafts, or gardening. They have a way of transforming the mundane into something delicate and meaningful, and through them, I learned to see and create beauty in the simplest moments. They trained both my eyes and hands to recognize and cherish aesthetics in everything around me.
I also want to express my gratitude to my undergraduate professor, Robert Maganck. He not only inspired me to grow as an artist but also set an example of what it means to create with integrity and passion. Even in his 70s, he continues to actively produce art, reminding me that creativity has no expiration date. His dedication has shaped both my artistic journey and my approach to life.

Website: https://juliewangyw.com/

Instagram: @jujujuliewang

Linkedin: https://www.linkedin.com/in/yewei-wang-a68567136