Meet Yuchien Wang | Copywriter

We had the good fortune of connecting with Yuchien Wang and we’ve shared our conversation below.

Hi Yuchien, we’d love to hear about how you approach risk and risk-taking.
I’ve taken a few big risks in my life—like leaving home behind and moving to New York to be a writer. However, when this risk is rooted in a strategic decision and coated in hard work, it becomes a though unpredictable but grounded adventure. I apply this approach to taking risks in my career as well.

When I worked as a copywriter and brand strategist at CuboAi, a tech company catering to parents with newborns, the brand was at a crossroads for its rebrand. We could either stay with the gentle, pastel, and soft mommy-baby image or take a turn and become a bright-colored, fun, and light-hearted brand. With a bit of pushback and lots of discussions with stakeholders, founders, and our customers, my team discovered that parenting isn’t a soft cushy journey but a wild ride. So, we bit the bullet and decided, “Let the rebrand reflect that.” The rebrand was such a success that CuboAi now stands out from a sea of competitors. In the first major campaign after the rebrand, the numbers soared, propelling CuboAi’s monitors into Amazon’s best-seller categories in multiple countries during Prime Day.

In advertising language—since this is the field I spend the most time in—take risks, but ensure your decisions are rooted in human truth (insight), and enjoy the rest of the ride (creative executions).

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m most proud of my Cannes Future Lions shortlisted entry: Play It Forward. It’s a Spotify feature that turns the profit from streams into donations for charity. An idea so simple, yet it took months to build, polish, and perfect. I worked alongside May Ruzicka, who grew up in Japan, and Dahlia Sevy, who is a born-and-bred New Yorker. Despite having completely different upbringings, our shared passion for making the world a better place brought us together. It’s always interesting to see how we have completely different iterations of how the concept could be executed. The exchange of those different points of view was electric!

So, don’t let being different from your peers discourage you from collaborating with them and pushing the envelope together. Your “normal” could be someone else’s fresh perspective, and that always brings a ton of sparks to the table.

As a creative to another creative, remember to close your laptop sometimes and go out into the world. Take a deep breath! The more you live, the better work you’ll create!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A very dear friend of mine is actually visiting New York soon. It’ll be her first time in the States, too! So, I’ve got to make sure NYC makes a great impression on her and keeps her coming back for more!

First off, we’re heading straight to Milano’s Market on the Upper East Side. I’d recommend the Amore, a prosciutto and burrata-filled sandwich. Then we’ll walk over to Central Park, find a nice little bench and hopefully pet some adorable dogs. After that, we can head to the Met and spend the rest of the day there.

Of course, a Broadway show is a must. I’ll wake her up early and we’ll wait in line for rush tickets. Whatever we can afford, we’ll do.

There are a few hidden gems of coffee shops around the city. I’ll take her to Ludlow Coffee Supply in the Lower East Side. I used to live near that block, and it would have great sentimental value for me since I don’t go downtown that much anymore. We can shop around that area and end the night in the East Village with a nightcap.

Then, obviously, I’m not gonna sleep on Greenpoint. I’ll take her there to get Forma pasta—something quick and easy. We’ll walk around the park afterward and head into Williamsburg. I’ll take her thrifting and pick up a gigantic Levain cookie.

Before she heads back to her city, I’ll take her to a Brooklyn warehouse party. Dance to some fun techno or deep house. I’ll save the Mirage for her next visit.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My writing coach, Terry Egan, deserves all the credit.
When I was a junior at Syracuse University, I knew I wanted to be a copywriter but wasn’t sure how to sharpen my writing skills. Some students told me about a newswriting professor who might be able to help. So, I went to him, expecting to be sent away with a few writing books and some grammar tips. Instead, he gave me something that became the North Star of my writing career: He told me, “Good writing is honest writing.” And that is something I always go back to when I feel stuck creating or concepting.

Terry also told me that, while it may seem obvious, writing a lot is the best way to become a better writer. So, every time I finish a piece—whether it’s a personal essay, observation, or poem—I send it to him. He graciously gives me his time and edits my words. I then study his turn of phrase when he sends my writing back to me. He’s the anchor of my writing career, and I can never give him enough credit.

Website: https://www.yuchienchien.com/

Instagram: @yu_cheese

Linkedin: https://www.linkedin.com/in/yuchien-elly-wang-9278b1115/