Meet Yuxi Liu | Creative Designer & Visual Artist

We had the good fortune of connecting with Yuxi Liu and we’ve shared our conversation below.

Hi Yuxi, what led you to pursuing a creative path professionally?
I was born into an ordinary merchant family. Since childhood, I have been a relatively quiet child, good at thinking and observation. My talent for painting began to emerge when I was five years old. I began to learn painting professionally with my painting enlightenment teacher. In my childhood, what accompanied me most were pencils and colors. I placed my feelings and words in the painting and enjoyed the freedom and happiness that painting brought me. I grew up with art, and I dreamed of being an artist. I made it happen. I left my family to begin my undergraduate studies in graphic design at the SVA in New York. A completely unfamiliar environment and culture brought me a different mental experience. I enjoy the fullness of the moment and the days surrounded by art. I love the diverse culture in New York, and everything around me brings me endless creative inspiration. After graduating, I got my first full-time job in a design agency. My works focus on the fields of visual design, product and packaging design, and environmental graphic design. I always seek innovative approaches to convey values and messages through the power of design.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a creative designer with 7 years of design experience. I have worked in various fields of design ranging from graphic design, digital design, product and packaging design, environmental graphic design, etc. I aim to transform every object into moments of delight through a unified approach combining strategy, design, and art direction. Art has been integrated into my life and brings happiness and convenience. I believe that a good design should be made with functionality, rationality, and aesthetics. During these 7 years, I completed many design projects in different fields and styles. I don’t think my design is limited to a certain style, because every work is unique, with different cultural backgrounds and functions, and my design is created according to the needs of the project itself. My works have won multiple international visual arts and design awards, including the A’Design Award, GDUSA, Summit Emerging Media Award, and Indigo Design Award. I exhibited my artwork around the world, including in the U.S., Europe, and China.

My design life seems like a process of breaking through and an exploratory journey to me. The birth of good design work is just like life, which involves repeated failures, self-struggle, and re-starts. Failure is frustrating and painful, but it is also the premise of success. Through continuous learning and creation, I realized that a good designer should be comprehensive, and good work should really solve the problem. Functional, innovative, and aesthetic, all three are indispensable elements of a good design. According to this methodology, my design process is more directional and valuable.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As an artist, my favorite place in LA is The Getty, and I would take my best friend to The Getty on the first day. It is a great museum, a beautiful property, and worth visiting. The next day, we will go to Hollywood and Griffith Observatory for magnificent views. The third day is a museum tour and a visit to the Lacma and The Broad is delightful. On the fourth day, we will go shopping at The Grove. It’s a good idea to spend the whole day on the beach in Santa Monica on the fifth day. Day six, Beverly Hills. The last day ends with a tour of La at Universal Studios

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My design career has been hard but lucky. Because in every stage of my life, I have had an advocate by my side. Since childhood, my family has always supported my artistic dream. Until I left my family to study alone in New York, my friends and my partner gave me unlimited support, and they always gave me serious comments and suggestions about my work which helps me a lot. After I graduated, I started my job and met a very professional leader who recognized and appreciated me very much and gave me many good opportunities. Under his leadership, I completed many excellent works and have grown up a lot. Recalling my design career, I feel very contented and grateful to everyone who gave me support.

Website: https://www.yuxiliudesign.com

Linkedin: https://www.linkedin.com/in/yuxi-liu-7525041ab/