Meet Yvonne Elmasri | Apparel Company Owner

We had the good fortune of connecting with Yvonne Elmasri and we’ve shared our conversation below.

Hi Yvonne, what principle do you value most?
Honesty and integrity matter most to me. Honesty and integrity are the cornerstones of a virtuous character, serving as guiding principles in both personal and professional realms. Honesty entails the sincere expression of truth, devoid of deceit or manipulation, fostering trust and credibility in relationships. Integrity, on the other hand, encompasses consistency between one’s actions, values, and principles, even in the face of adversity or temptation.

Together, honesty and integrity form the bedrock of ethical conduct, reflecting a commitment to moral uprightness and accountability. Individuals who uphold these virtues demonstrate authenticity and reliability, inspiring respect and admiration from others. Ultimately, the practice of honesty and integrity not only cultivates integrity within oneself but also fosters an environment of transparency and trust in society at large.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Project Love Apparel is not just a clothing line… it’s a community. Welcome to the world of Project Love Apparel, where fashion meets heart and style embraces inspiration. In a bustling market filled with countless clothing brands, Project Love Apparel stands out as a beacon of love, positivity, and creativity. At Project Love Apparel, we believe that clothing is not just a way to cover your body; it’s a powerful means of expressing your inner self, your passions, and your beliefs.

Our mission is simple yet profound: to spread love and inspiration through the art of fashion. We understand the transformative power of love, and we translate this universal language into our apparel, creating designs that resonate with the heart. Each stitch, every fabric, and all the intricate details are crafted with care and passion, reflecting our commitment to quality and excellence.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would start at Motto Tea Cafe in Pasadena for their amazing Japanese pancakes. Then off to The Huntington Art Museum and botanical gardens in Pasadena. Lunch at Taverna Tony for Greek food, then go to Zuma Beach in Malibu.
Visit the Getty in Malibu and then dinner at Barrique in Venice ( try the black truffle pasta) it’s so good! Next day I would take them to Topanga Canyon, visit the small shops there and lunch at Cafe on 27. Plan ahead with reservations for this one. It is so beautiful dining with nature and chill vibes!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The love and encouragement of our social media followers is who deserves this shout out! I have received more support and encouragement from them than anyone else. It’s amazing how strangers can uplift you and encourage you to keep going. They really are the anchor of my support and what keeps me going.

Website: https://www.projectloveapparel.com/

Instagram: https://www.instagram.com/projectloveapparel/