We had the good fortune of connecting with Richie Kulchar and we’ve shared our conversation below.
Hi Richie, what is the most important factor behind your success?
Relationships. Period. We firmly believe that the reason we’ve been successful since we opened shop in 2017 is simply due to the fact that no matter what, we never leave a client in the dust. We pay our vendors on time, we pride ourselves on our clear communication, and we always bring everything we can to the table no matter the size of the project. Because at the end of the day, we’re a service business, and we want our clients to always be thinking to themselves: “I’m not worried. They got this.” Video production can be a daunting endeavor for some people who are not really familiar with it. It’s expensive, it requires creativity, and there are a lot of moving parts and terminology that most people don’t know. We always want our clients to feel like we’re all on the same team and never that we’re just someone they hired to get a job done.
Alright, so let’s move onto what keeps you busy professionally?
I started working in commercial production in 2005, then in advertising in 2009. I’ve always loved high-energy film sets, watching all these talented people construct intricate props, do incredible makeup, and run huge camera rigs with precision. My work ethic was developed and hardened in this industry by the people around me who took me under their wing and taught me what they knew. When I was faced with a challenge, I looked to someone who knew more than me, and I listened carefully. Today, I get to produce and direct content for my own company, with clients I’ve chosen because I believe in what they do. And to this day, I always try to remember the people from my early days who saw something in me and took the time to educate me. Because they’re the ones who paved the road to where I’m headed. I’m just driving on it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Easy. Breakfast at Sqirl in Silver Lake, hike at my secret path in Griffith Park, lunch at Dave’s Hot Chicken, then to an afternoon matinee of some old Cassavetes film at The New Beverly Cinema, ending it with dinner at Osteria Mozza. Yes, it’s mostly food. That’s what I care about
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
To my late father, who led by example to show me how to start a business from nothing but the desire to never work for someone else again. And to Pola Brown (Executive Producer), who taught me the value of working incredibly long days as a production assistant because it would “pay off.” It did.
All images by Junk Films