We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kait Dunton | Keyboardist & Composer

I strive to always be honest with the music I write & perform. It’s a simple but effective way to stay true to myself, especially as I evolve and change as an artist. Honesty in communication and evolution. Read more>>

Farah Ysvette Mourad Vera | Artist

I think curiosity is essential for a happy healthy life. It’s the most rewarding approach I’ve found, and it applies everywhere. Curiosity makes relationships richer, work more fruitful, and the act of living more mindful and authentic. I think the more curious we are, the less judgmental we are; and that makes us better people. Read more>>

Frankiem Mitchell | Performing Artist, Company Owner, Youth Development Guru

Authenticity. Today and for the foreseeable future, authenticity will have the utmost importance as a value, as a layer to my principled approached, and as a lens in which I evaluate others through. Read more>>

Futo Wada | Visual Development & Stop Motion Artist

Having fun! The process of making art was related to applications, future careers, and trying to prove my worth for a very long time. I realized that it made me feel rather miserable making art, and that everything I made suffered because of it. Read more>>

Zhongqi Fu | Product Designer & Ex-Architect

Building on my deep-seated belief in the Law of Attraction, my professional journey from architecture to becoming a product design lead embodies the essence of transformation, underscored by resilience, faith, and a relentless quest for growth. Read more>>

Antonia Schreiber | Founder and Owner, The Windham Spa, Licensed Massage Therapist, Cosmetologist specializing in Aesthetics Science, and Electrologist. Co-owner & C0-Founder of Cloud Forest Farm

Integrity is such an important value to me personally and professionally. It’s challenging at times depending on the situation you are in, but if your moral compass is always set to true North I think you can’t go wrong. Read more>>