We had the good fortune of connecting with Noor Yaseen and we’ve shared our conversation below.

Hi Noor, is there something that you feel is most responsible for your success?
strategic planning is very important when it comes to launching a new brand. Consistency, perseverance , persistence , patience, and integrity are key elements

Let’s talk shop? Tell us more about your career, what can you share with our community?
Prior to starting Let’s Date, I worked for a Dubai based firm where i helped many local and international brands shift to a no sugar added recipe using dates . I have been in the dates industry for 12 years through which i was involved in all aspects of dates industry from sourcing raw dates , processing of dates and date ingredients all the way to sales and marketing of finished date products to the global market. The idea of Let’s Date started during the Covid 19 Pandemic where people became more health conscious and consumers , especially American consumers, were more willing than ever to embrace healthier sugar substitutes. However, launching a food brand during the middle of one of the worst pandemics in recent history wasn’t easy and came with many challenges such as shipments delays, fluctuation of prices, business closures, just to name a few. I’ve learnt that nothing is perfect but with proper planning you can minimize the risk. We want the world to know that they now can enjoy sweet tooth guilt free using Let’s Date products that are sweet yet they would still feel good about consuming . We bring nothing but natural sweetness and nutrients available in dates ! no sugar added and simply no bad stuff !

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would give a shout out to my wife Areej who stood by my side during all the ups and downs of launching Let’s Date. Her support has been great and I am so thankful for having her in my life.

Website: www.letsdate-usa.com

Instagram: https://www.instagram.com/letsdate_usa/

Linkedin: https://www.linkedin.com/company/letsdate/

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