We had the good fortune of connecting with George Mathews and we’ve shared our conversation below.

Hi George, is there something that you feel is most responsible for your success?
What sets Smash Coast apart is our unwavering commitment to putting creatives in the best possible position to succeed with their music. Our executives are highly accessible to our team and offer consultation and guidance when needed. This makes us truly unique in the industry. We firmly believe that our success is only as good as the people on our team.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Established in 2009, Smash Coast Music is a unique music licensing company and music creator collective located in Los Angeles. Our company offers a wide range of music genres and styles to the media industry, but we specialize in creating customized urban music. With thousands of music placements across various media platforms, Smash Coast holds a distinctive position in the sync industry. We work closely with our creative team on a daily basis, which enables us to provide personalized options and faster turnaround times. No other company can match our ability to handle bespoke urban music like we do.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Here’s a little itinerary for a week-long trip:

Day 1: Arrival and Welcome

Pick them up from the airport and take them to their hotel or Airbnb (Hollywood or Studio City)
Take them for a walk around the city to get acquainted with the area
Dinner at a local restaurant

Day 2: Outdoor Activities

Head to the beach for a breakfast
Sushi for lunch in Burbank and Kuru Kuru
Happy hour at a rooftop bar with a view of downtown

Day 3: Cultural Exploration

Visit a local museum or art gallery
Take a walking tour of historic landmarks
Try some local street food for lunch
Dinner at a fusion restaurant

Day 4: Day Trip

Take a day trip to a nearby town or attraction
Have lunch at a local spot
Visit a landmark or tourist attraction
Return to the city for dinner at a popular restaurant

Day 5: Nightlife and Entertainment

Visit a popular club or lounge for dancing and drinks
Catch a live music performance at a venue
Late-night snacks at a food truck park

Day 6: Relaxation and Pampering

Barber shop
Lunch at a healthy restaurant
Cigar Bar
Dinner at a fine dining restaurant

Day 7: Farewell and Departure

Breakfast at a brunch spot
Walk around the city for last-minute sightseeing
Drop off at the airport for departure

L.A. has a TON of stuff to do, so this is an abbreviated list for sure!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a special shoutout to my business partner, Kim Williams, who serves as the Chief Operating Officer at Smash Coast Music. While I could easily praise Kim’s exceptional work ethic and impressive business skills, what truly sets her apart is her outstanding character. Kim is the kind of person you always want on your team, as she has an unwavering loyalty to those she works with. Additionally, she’s a force to be reckoned with, as few can match her tireless work ethic. As the backbone of our organization, Kim is undoubtedly one of the most skilled and accomplished Sync Licensing professionals in the industry!

Website: www.smashcoast.com

Instagram: IG@theproducerwhisperer

Linkedin: George “FM” Mathews

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