We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Anna Achimowicz | Artist, Artistic Director & Performer of Divine Voltage/ Rebel Crush / Rock Dance Theatre

After 23 years, a certain Artistic maturity comes. I realised my art is not for everyone, my message will only reach the ones willing and ready to receive it. And that’s perfectly alright. I look forward to doing things differently now. Be consciously selective who my audience is. Read more>>

Ariana Azoulai | Actor, Musician, & Animal Rights Activist

Being authentic to myself has recently become something I value very much. Wanting to live with 85 rescue cats and read romance novels till the sun rises is information I now happily volunteer! Read more>>

Andrea Brody | Private Pilates Instructor

I love working with people that are committed to making lasting changes for their health. Consistent Pilates changes your body so it moves and feels better. I had to learn this for myself. I had to be consistent in my own Pilates practice to see the results and changes in my own body and feel better so I know it works. It’s easier to stay motivated when you can feel and see the change.  Read more>>

Vahagn Stepanyan | Billboard #5 artist, Music Producer, Songwriter, Composer and Keyboardist.

I’m a hardworking person who sets goals and achieves them. Read more>>

Sanjini Bhakta | Actress, Producer, Director, Writer, Black Belt Martial Artist

My family values or family unity matters to me most. Read more>>