Often we don’t have to reinvent the wheel to learn something new – we can just ask experts in the field who can draw on their experience to enlighten us. Below, we’ve shared insights insiders from various industries have shared with us.

Nicole Porter | Social Media Agency Owner

How important the social part of social media is to an account’s success on any given platform. Most people treat social media like traditional media. They set it and forget it. Putting their content out and expecting leads to come in. This strategy is not what these platforms are built for. They have been created for people to connect with one another and if you are taking advantage of this interaction and relationship building, you are missing out big time. It is important to see social m media in a more holistic sense. It is not a marketing strategy in and of itself it is a piece of a larger strategy. Read more>>

William Cannon | True Crime Podcast Host

Anyone can record a conversation in their kitchen on their phone, but producing a polished podcast can be a full-time job. Especially when you are producing it yourself. From concept and research to writing and recording to editing and promoting, there are no shortcuts around it, and few days off. But you get out of it what you put into it, so you put in the work. Read more>>

Mark Dillon Luna | Wedding and Event Planner, Florist and Nurse

One thing about the wedding industry that outsiders are probably unaware of is the extensive behind-the-scenes coordination and planning that takes place to ensure a successful event. From venue selection, vendor management, and logistical arrangements to design, décor, and timeline creation, there is a significant amount of work involved in bringing a couple’s vision to life. Wedding planners and coordinators often work tirelessly to handle all the intricate details, provide solutions to unexpected challenges, and ensure a seamless and memorable experience for the couple and their guests. Read more>>

Nima Cheraghi | Co-Founder of This Is Dance Music, Artist & Songwriter

Working in the music industry is not for the faint of heart. Like most jobs in the greater entertainment industry, you have to really love what you’re in. I’m working from when I wake to when I sleep. I dream about music. It’s within me 24/7. The work is often not glamorous as well. For the few moments of euphoria I experience when creating records or hosting music events, there are thousands of hours spent to make it happen. Read more>>

Kinsley Stella Oykhman | Dancer

It is not always the best dancer that gets the part or the job. Most dance jobs in the industry don’t require the highest level of technique or training background. A lot of industry work is about connections, your look and how it fits for the role, and standing out at an audition. Dancers who want to work in the commercial industry need to keep their training and dancing up but also remember to have skills in presenting yourself well, performing under pressure, picking up choreography fast and working a camera! Read more>>

Ruijia Wang | Film and commercial producer

I am a film and commercial producer. When people think of being a producer, they are thinking about lights, camera, Hollywood, stars and power. However, one thing that they don’t realize behind all that there is a lot of hard work, sweat and tears that went into this job. Being a producer means that you are in control of the entire project, whether it’s good or bad, It is all up to you. A producer needs to be a good team leader and sometime a great listener. As a producer in Hollywood, you’re dealing with a lot of personalities, egos and politics. Even though sometime you want to be creative but the reality is that everyone turns to the producer to solve their problem but when a producer has a problem. He or she can only turns to him or herself to fix it. Read more>>

Joy Autumn | Composer, Producer, and Singer-Songwriter

One thing about the music industry that outsiders might not be fully aware of is the persistent gender disparity, especially in roles such as composing and producing. It’s really sad that only around 2-3% of music is being produced and composed by women. It’s such a dismal figure! It continues to be an uphill battle, but you know, I’m on a mission to help change that, to normalize and uplift the voices of female composers and producers. It’s a journey, but it’s worth it, and I’m excited to be a part of making the industry more inclusive and diverse! Read more>>