Meet Jessica Lynne White | Physical Therapist & CEO Kickstart Social

We had the good fortune of connecting with Jessica Lynne White and we’ve shared our conversation below.

Hi Jessica Lynne, can you walk us through the thought-process of starting your business?
Like most entrepreneurs, I didn’t really seek out starting a digital marketing agency business. It kind of found me. I’ve always been a serial entrepreneur and had started several businesses in the past including apparel, social media and I invented scented disinfectant cell phone wipes before i-phones even existed. But I never really cracked the code on a business that I could scale and grow successfully. When I was pregnant with my son in 2018 I saw an Instagram Influencer’s page for outfit ideas for my pregnancy photoshoot. I had no idea what an influencer was and I was fascinated with how people could monetize social media. What stops the scroll? Hashtags, grid aesthetic, content planning, essentially how to turn social media into a sales funnel. So I took an influencer course online for $400 and started doing brand collabs. All of my friends and family thought I was nuts, but hey, I wanted free stuff for my nursery and free skin care. But wow, it grew into so much more than that! I actually started helping other micro influencers learn how to pitch brand deals and I got my first influencer client for $1600 bucks a month from posting an Instagram story with a slider ‘slide here to be an influencer’ and a light bulb went off. So I buried myself into social media strategy to grow my coaching clients. Then about a year later, a dentist in Santa Monica, California found me on an influencer network and asked for help growing her dental practice. I told her she didn’t need an influencer, she needed better content. And she was my first social media management client. I started advertising social media services for health, wellness and medical brands and picked up a Nurse Practitioner in the IV Hydration and aesthetics space. Within 3 months of creating her social media content, I had 20 Nurse Practitioners doing their social media. I grew into web design and paid advertising and that is how my digital marketing agency started and grew organically!

Let’s talk shop? Tell us more about your career, what can you share with our community?
As a creative agency, it’s my job to interpret the market and deliver content that is crave worthy to my clients’ audience. I’ve always been creative and when Canva came on the scene years ago, I jumped in full force. I taught myself how to use it and took complex medical services and transformed the message into modern and beautiful websites, content for social media and marketing materials. My aesthetic is minimalist, informative, beautiful, timeless and edgy. We strive to be ahead of the trends developing content that is both engaging and beautiful. Because I work in the aesthetics space, our content has to exude luxury and professionalism.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I lived in Santa Monica for 13 years and it will always hold a special place in my heart so here’s my itinerary! We’d start Friday with happy hour at the Viceroy in Santa Monica followed by dinner at The Lobster on the Santa Monica Pier. Literally the best view of tourists from up on the pier. Nothing beats watching the iconic ferris wheel while sipping your favorite glass of wine or margarita. For a fun night, we’d hop over to the Bungalow to experience laid back California vibes with great drinks, music and even a game of pool. Sunday mornings are for the Santa Monica farmer’s market at the Victorian on Main Street. Nothing beats the music, art, vendors and especially all the food. From breakfast burritos as big as your head to fresh orange juice or home made pastries and organic produce, there is something for everyone! And then let’s head over to watch some football at Barney’s Beanery. The outdoor seating is divine if you can get a table and the pub grub menu is huge. My favorite are the potato skins and the chili spaghetti!

Who else deserves some credit and recognition?
My shoutout goes to my virtual assistant network abroad. As a new entrepreneur I was trying to do everything myself. And I mean everything from sales to content production, artwork, email campaigns, websites, everything. And I was so in my business I could not run my business. I had tried so many virtual assistants from different platforms with zero success. I had almost given up and nearly decided to close my business due to sheer exhaustion when I found my current executive assistant who resides in the Philippines and my technical VA from Pakistan. These two individuals single handedly saved my business and in turn gave me work life balance to become a CEO. Without them I would not be the agency owner I am today. There are so many talented individuals all over the world that are creative, technical, proficient, driven and skilled and once I learned to let go and trained them on what my business needed, they exceeded my expectations and went above and beyond. I now have a team of 25 virtual assistants from all over the world that are literally my work family. We do everything in house for our clients and our customer service and deliverables are on point and on time. It feels so good to deliver quality work from a team that I call family.

Website: https://kickstartsocial.pro/

Instagram: https://www.instagram.com/kickstartsocial.co

Linkedin: https://www.linkedin.com/in/jessica-lynne-white-bs-mpt-183923106/

Twitter: https://x.com/KICKSTARTS0CIAL

Facebook: https://www.facebook.com/kickstartsocial.co

Youtube: https://www.youtube.com/@kickstartsocial

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