We had the good fortune of connecting with Aleena Azhar and we’ve shared our conversation below.
Hi Aleena, can you walk us through the thought-process of starting your business?
From the beginning, my main goals have always been wanting to own my own company and help people. My thought process behind starting my own business stemmed from the fact that I had been doing corporate marketing for enterprise level companies for a couple of years and I gained a variety of marketing experience during that time. I would say because of that, I became an expert in the field. I wanted to bring that level of marketing potential to smaller and medium size business owners. Especially ones who were just starting out, or just had an idea that they needed help getting off the ground! I wanted to help these businesses throughout the process and be there to assist them with the branding, business development, marketing and more. I chose not to have set pricing because I feel marketing should be a service that’s available to everyone, even if your budget is smaller. I wanted to make my services affordable and accessible to every person because marketing is a MAIN need at the end of the day to ensure your business is successful. Not having set prices has allowed me to talk with each individual and get to know them, their business and their budget. From there, we figure out how and where that money should be spent.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Being Basic is centered around the idea that marketing is a “basic” requirement for any business venture. Marketing helps businesses succeed and thrive as a whole. My vision was to bring corporate level marketing to any business and create a customized marketing plan that was accessible to everyone, regardless of budget. We don’t have contracts, we do month to month payments with our clients. What sets Being Basic apart from the competition is that we are a full stack marketing agency, meaning we offer every type of marketing you need. We help create a personal marketing team for you by teaming up with photographers, writers, and more to serve you in the best way possible. We can help ensure you have the best online presence, conceptualize your brand or even redefine it, if need be. I got to where I am today by hustling! I would reach out to businesses on Facebook and Instagram asking them if they had anyone already assisting them with marketing. I would get a lot of “no’s” but I kept at it. I also networked a lot. I just put myself out there. It was scary being young and new, but I knew what I had to offer and I knew my skillset was strong, so I didn’t give up. I definitely learned along the way, and had some rough patches, but that’s what happens with just about every business starting out. There were a lot of days when I would be anxious and scared about growing this business. Sometimes I worried about whether anyone would take a chance on me. But, what helped me get through the hard days was believing in myself, what I had to offer and most importantly my concept of working with other creatives. With all of us working as a team, things started to progress and I met more creatives along the way. Things just started falling in to place and I was like “Woah, okay, this can actually work!”. It’s never easy to start something from scratch. I was only 23 when I started Being Basic, so I was pretty new to the marketing/business world. My age always came up and people would comment about it and question my experience because of it. At times there was a lot of questioning and animosity, but at the end of the day I knew my journey and how hard I had worked to get to where I was. I have overcome all kinds of obstacles and doubts to get Being Basic to where it is today. We have clients all over the U.S. and creatives all over the world we partner with that brought Being Basic to life.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would definitely take them to Venice! I feel like the bohemian vibes of that place are so serene and just all-around positive. I want to be around good people and delicious food in a beautiful atmosphere right near the beach, Venice has that. There are so many funky shops and restaurants to choose from, it’s incredible. If it was a week long trip, we would explore, discover new eats along the way and definitely hit up the beach!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to say its been a LONG journey thus far. I am thankful every day for the clients who took a chance on me in the beginning. But, I would especially like to thank my little sister. She has been my rock. She would send me businesses everyday all day of places I could reach out to and ask if they needed marketing help. She also helped me with clients, kept me organized and motivated! Without her being there by my side for all of my meltdowns and self-doubt, and without her perseverance, Being Basic wouldn’t be where it is today. I appreciate her so much for everything, so much so, that she has an official title of Being Basic CFO!