We had the good fortune of connecting with Alexander Hoggard and we’ve shared our conversation below.
Hi Alexander, is there a quote or affirmation that’s meaningful to you?
It’s all about being mentally healthy. You are the center of your brand, and just like the human body you are the heart and soul of your business. Some people choose to become their own Boss, and others are forced into it either from lack of opportunity, and/ or systemic pressures that keep/ force them into a middle, or lower class. In either circumstance, whether you realize this or not, you are battling statistics, a changing economy, professional relationships, and many more battles before you can even think about achieving success. The point of me saying all this is that these weigh heavy on the mind, and to better prepare yourself you have to be mentally sound and healthy. When it comes to mental health the first thing that comes to mind above anything else is simply believing in yourself. That is the most basic need we have to meet in order to start from square one. For me that’s telling myself “I’m Alexander, and I can do anything.” It is the most simplified yet heavily effective mantra one can say to themselves, and it works. If you don’t believe me, try it.
Alright, so let’s move onto what keeps you busy professionally?
It’s funny to look back at the work I used to make 10 years ago compared to the work I create now. Not much has changed. My current self wants to say “my work has grown over time”, but in reality it hasn’t really changed that much. The quality of the work I produce has grown exponentially, however the genres, style, and basic thematic elements I employ have stayed consistent. I think that’s what I’m proud of most, I haven’t lost site of the kinds of film’s I enjoy making. I enjoy making stylized action, horror, and sci-fi element films, however, for some odd reason my persona is quote opposite. In my personal life I’m a humanitarian, Vegan, Gardener, and civil rights activist. I’ve no idea how I got into the films I enjoy, or how I got there. Professionally, what I’ve learned thus far in getting where you need to go, is that you’re going to fail a thousand times. It’s not the most original answer, but it’s the most realistic one and it’s something everyone is going to have to go through.
Any great local spots you’d like to shoutout?
As a Vegan I like blowing Non-Vegan people’s minds with really amazing Vegan food. So #1 visit Wurstkuche and grab one of their Vegan-friendly dogs. Also their fries are amazing. #2 Check out Cocobella Creamery and grab a Vegan friendly Ice Cream in between two cookies. #3 Check out the Van Alden Caves, super cool hike. #4 Head to Doomies and grab a Vegan Shrimp PoBoy. Fries here are amazing. #5 Ashirward the Blessings has the best Vegan Indian food I’ve ever had. #6 Day to trip to Catalina and bike the entire island on an electric bike.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Growing up I was always taught that success is both dependent on one’s ability to attain something for themselves through drive, determination, and skill, but also those that you surround yourself with and the encouragement they imbue onto you. When it comes to building a successful individual, brand, etc, it takes a village, sometimes a small group, or even just a single important person to be with you in your corner. Bottom-line, it takes another human being to encourage that determination in someone. For me, this was my parents, my siblings, and my friends. All my life I’ve had a village behind me pushing me towards success and that is something one can never forget. How we got to where we are is just as important as what we do next. It’s crucial that we do the same for others in our circle, and our communities.
Natalia Moscoso Kevin Craig