We had the good fortune of connecting with Billy Kirsch and we’ve shared our conversation below.
Hi Billy, how do you think about risk?
As a life long creative, it rarely occurs to me not to take a risk when I’m excited about something. I think I became addicted to risk taking when I began white water canoeing as a kid. Before every river trip, I’d be filled with dread, self-questioning why I’d put myself at risk when I didn’t have to. But I soon learned the thrills that came from navigating the white water and the uncertainty always paid off. In my business life, I’m not a crazy stupid risk taker but when it comes to the big things, I always follow my gut to explore new ideas and if those ideas or challenges seem like they might lead somewhere interesting I’ll go for it. It generally pays off. Falling down a lot, but always getting back up – that’s the key to making things work in the end.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I think what sets my small company apart from others in our niche is our passion and creativity. Clients always comment about how excited we seem, the energy we bring to our programs. And we can’t fake that. As a group of songwriters, we’re genuinely happy anytime we have an opportunity to bring songwriting and story to the corporate world. It’s fun because every program is different and every song is new. So we’re always starting all over in the best way. Our business life is never boring. The biggest challenge is surviving while growing an idea into a business and then a business into a viable-profitable venture. The keys to surviving and ultimately thriving for us have been: A great idea, running lean and mean, never saying no and treating every client like they’re the only ones we have.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When friends or family come to visit LA for a few days we tend to take it all in. Obviously hitting a beach is important. But I also love all the little hiking spots in and around where we live. It’s so easy to have quality outside time without traveling far and most of my friends and family enjoy this too. We’ve taken a few staycations at the Langham in Pasadena with extended family. We always feel like we’ve flown to some destination vacation, but it’s a short drive away from our home. Restaurants; We like to try new spots, avoid trendy spots and stay with authentic cuisine.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
All the inspiring musicians that have come before. Listening and learning from the greats. And family. The support of my family has been the rock, the guide and the safe haven that sustains everything for me. My first and most powerful inspiration was my father, Bob Kirsch.