The Decision Makers Series is one of our staff’s favorite because decision making is a topic that so many of us have studied deeply.

Clinton Svatos | Content Creator & Influencer

The most impactful decision I’ve ever made, when it comes to my content creation business, was made on August 29, 2019. That night, I randomly decided I would record myself making a very cheap and easy dinner, that the kids wanted. I wasn’t the cook in my marriage and my skills were limited. My wife had just started college classes, and I was then challenged with getting out of my comfort zone, to cook for our children. Lillian, my second oldest, wanted a fried bologna sandwich. I thought I would just record it for fun for a newer app called TikTok. Right before I started, when I was talking to Lillian, I had said something along the lines of you know this is a poor person food and your mom and I used to eat this a lot before you were born, BUT its also a comfort food for sure. Read more>>

Samuel Scherzer

I would say that the main thing that held me back from pursuing social media as a career before I started was the fear of judgement. I struggled a lot with the idea that posting daily would turn people off my content rather than inspire or help. What I found was, as long as you genuinely believe in the content you are making and in yourself and your work ethic, other people will believe in it too! You will find the people who share your interests and those that don’t can decide to click off 🙂 For anyone trying to break into the social media world struggling with the same thing, I urge to just try posting consistently for one month, see where that take you, and then you can always decide to change directions or archive your posts after if you find it’s not for you. Read more>>

Eray Efendigil

Aside from the decision to work for myself, taking calculated risks was the single most important decision that contributed to my success. Choosing to step outside my comfort zone and seize opportunities that weren’t guaranteed helped me grow both personally and professionally. For example, entering new markets or adopting new marketing strategies came with uncertainty, but they often led to significant rewards. Risk-taking also meant investing time and resources into learning new skills and technology, even when the outcome wasn’t immediately clear. It helped me differentiate myself from competitors who played it safe. Moreover, taking risks taught me to embrace failure as part of the learning process, which ultimately made me more resilient.  Read more>>

Ivan Zebian

Reflecting on my journey so far, one pivotal decision that significantly contributed to my success was choosing to pursue additional certifications and continue my education. This choice not only expanded my knowledge but also enhanced my skills and credibility. By committing to this path, I opened doors to new opportunities, networked with industry professionals, and gained insights that shaped my career trajectory. As a result, I became more confident in tackling challenges and seizing opportunities that aligned with my goals. Read more>>