We had the good fortune of connecting with Eraina Ferguson and we’ve shared our conversation below.
Hi Eraina, what do you attribute your success to?
The most important factor behind my brand is how I’ve worked hard to build it organically. As the parent of four daughters, one with special needs, and a busy husband, I have always been honest about the challenges we face in our everyday lives. Yet, I have also been unapologetic about highlighting the good. Despite everything happening in the world around us, I love to highlight the good things in our lives. Oftentimes people don’t talk about the good things happening in their lives. The things that make us smile are worth celebrating. It encourages others to highlight their good too.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As a writer, I’ve worked hard to build a writing career. While working as a writer for Yale Telecommunications in graduate school, I knew I wanted to share my passion for expository writing with the world. Over a ten year span, I’ve built a strong digital content portfolio which also connects to my brand. It was not easy. My husband is a lead consultant in the field of Emergency Management. As he built his career, I’ve had to make sacrifices along the way. I call it a pivot. My pivots helped me to round out my career and build relationships across tech and media. I learned the valuable lesson of not selling myself short. I ask for what I am worth and go where I am wanted. I want the world to know my brand started in my dorm room at Yale. I was in a graduate program when I started my blog with a photo and a paragraph. From there, I wrote weekly and it evolved into something huge. I recently released a memoir called My Good Life about raising my special needs daughter. I also launched a digital platform for parents of special needs children called My Good Life. We are building an app to help parents of special needs children access resources for living a good life.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would definitely take them to the Terranea Resort in Palos Verdes. We would visit the spa and relax by the pool. We would visit Manhattan Beach, a restaurant called the Kettle for breakfast everyday. We would also go to the beach and enjoy the view. We would hangout on the Hermosa pier and also do an audience visit if one of the game shows were taping.
Who else deserves some credit and recognition?
I want to dedicate my shout out to all the parents and caregivers of special needs children. I want them to know they are loved. Despite how challenging things are in their daily lives. I dedicate my recent memoir, My Good Life, to them and all they do everyday to ensure their children live a good life. The advocacy, hard work, and love is not in vain. My daughter, Taylor, deserves a shout out. I am overjoyed that I finally get to share our story with others and I am grateful for her patience with me. It was all done for her; the hard work, the sleepless nights, and the relentless ambition. I did it so I can give her a good life.