It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Leslie Lainer | Professional Organizer

In early 2020 my organizational tendencies were inspired when I started following the Instagram account of The Home Edit and reading “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing” by Marie Kondo. I’ve always loved organizing and I spent time making sure my home was clutter-free but I never thought about helping others in their homes. Read more>>

Letty Cabrera-Calvo | CEO of Vera Mona

I was tasked to develop a product or service for a graduate business course. My first job out of High School was for a makeup counter and I always struggled with removing pigment from brushes without having to wet them. That is when I had that light bulb moment and I decided to invent a product that would instantly remove makeup from a brush without the use of any liquids. Read more>>

Miriam Garcia Rosas | HoneyGalFash Owner

The idea of having a business started because I was not able to find a job after graduating from college. I graduated with a bachelors of Graphic Communications from CSULA and since I did not have any prior experience it was really difficult to find the dream job that I wanted Read more>>

Felicia Barlow Clar | Award-winning Event & Video Producer, Co-Founder – James Myles Hinton Family Foundation

I had never considered how much loss I’d had in my life until the back-to-back deaths of my beloved stepfather and sister. We used the same funeral home for their services and being handed the same templates, checklist, and in navigating this routine for two completely different people, I discovered just how impersonal funeral and celebration of life services are. I understand ⏤ it’s a very stressful time and not the time to expect loved ones to become event planners ⏤ so that sparked an idea of how I could help. Read more>>