Our community is comprised of some absolutely brilliant entrepreneurs and so we asked a few of them to tell us the story of how they came up with the ideas for their business.

Brenda Cali | Owner & Creative Director, Gatherings for Good Events

I had been working in the event industry for many years back home in the bay area since the early 2000s working for start ups and other organzations trying to get as much experience as possible. After moving to Santa Barbara I got involved with some of the events around town, volunteering my time and networking. I knew it was something I had to pursue. I always loved the feeling of giving back to the community and doing something good for others. I enjoy supporting non-profit organizations and donating my time and money to help those in need. Read more>>

Vladimir Sarser | Senior Mortgage Advisor

Initially, I was curious about a career in finance. Years ago, I worked for financial giants like Merrill Lynch and JP. Morgan, later on I switched to the buy-side with a smaller company where I’ve learned the dynamics of the market and customer demand. In 2000, I went into real estate and spent nearly 17 years selling real estate. Read more>>

Cecilia Martinez | Balloon Artist & Event Planner

From my family I’ve always been the one to be excited for holidays & birthday parties. Many can say I’m a little EXTRA when it comes to decorations. Which I am I can’t deny that , the only reason why I’m like this is because I didn’t have that opportunity growing up I didn’t have big parties or a quince like many girls, my birthdays were simple and small. Some say it’s crazy to say but I always told my self the day I have my children I want to give them everything I didn’t have. But let’s fast forward to 2019 when the pandemic hit, Read more>>