We had the good fortune of connecting with Jaimie Tucker and we’ve shared our conversation below.
Hi Jaimie, we’d love to hear more about how you thought about starting your own business?
When I initially started my blog, which shares fashion, beauty, and wellness content, I didn’t look at it as starting a business. As a mother of two young children, it was more of a creative outlet. The market does speak though. When opportunities for monetization started to present themselves, and I saw what other bloggers and content creators were doing, I started thinking about my blog and social media presence from a business standpoint. I have an MBA and enjoy the challenges of business, so it was appealing to me to start looking at it from that angle. You never know what taking a leap and trying something new will lead to!
Alright, so let’s move onto what keeps you busy professionally?
Although I intended my blog to be just a hobby, or something just for “me”, it’s hard for me to give just a slice of myself to something. I like to go “all in”. Within three months of my blog launching, I was approached by a television station in my region to present women with style options for New Year’s Eve. That led to a recurring spot. Forward six months later, I have appeared on morning show TV segments in markets all over the country, presenting style, beauty, and wellness tips. Some of these segments have even been sponsored by major brands, where I’ve shared to audiences about the brand’s products. This results in a big increase in awareness and conversion for the brands. I also work with brands on social media, sharing with my audience products I am passionate about. It’s a unique approach, because I love to share the realities of how I look what’s going on in daily life, even if it’s not glamorous, and this fosters higher engagement and authenticity. Did I get to where I am in such a short time by good luck? There is such a thing as being in the right place at the right time, though I also firmly believe that success is when preparation meets luck. I work very hard to ensure I create content that is interesting and of value to others. Although it may look like I’m just posting a photo, I spend a lot of time thinking about how to share in a manner that translates my values as a brand. We are all busy, and I respect my audience’s time. It’s always about providing value, and that is the first aspect I think about before I start to create. I’m all about empowering other women to feel their best in whichever ways work best for them. If I can provide something that will make another woman’s life easier, or provide her with a little sparkle, I’ve accomplished my goal.
Any great local spots you’d like to shoutout?
Can I take a different approach to this question? During these stay at home times we are in, I’m actually filled with wanderlust, and want to get out of my home area! The dream with one of my best friends is to do a cross country road trip! Hours on the open road sounds like fun, having meaningful conversations and laughing along the way. Leave your cares behind! Meeting new people, visiting new places, everyone everywhere has a story to tell. It’s often those off the beaten path places where the best memories are made. So maybe we should ask readers what they recommend. Give me all the places I might otherwise not know about! Those are the kinds of places I want to visit right now, to learn more about my fellow Americans, see how they live, and what their daily lives are like. That is where inspiration is found. You never know what could spark the next step in your life by seeing and experiencing new things. I got a little philosophical on you here, didn’t I?
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family definitely deserves a shout out in their support of my efforts. Without my husband in particular, I don’t think I would be able to do this, as we have two small children at home. Blogging for me is a full-time job, and sometimes more than that! Content creators must be willing to share aspects of their life with their audience, and this can come at times when I’m with my family and just looking to relax. I never really disengage from content creation. One of the hazards of the job is to be constantly looking at everything from a “content value” perspective. It’s hard to shut it off, and thankfully my husband is gracious enough to accept it. I’d also like to thank my Mom and Dad, who have always given me unwavering support. When a win happens, it’s such a joy to share it with them.
Other: Pinterest: https://www.pinterest.com/jaimietuckerblog/
Jesse Williams, Ana Baptista, Karoun Charkoudian