We had the good fortune of connecting with Jane Owen and we’ve shared our conversation below.
Hi Jane, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
Keeping going and not giving up is basically the mantra of the publicist. Perhaps not all publicists, but definitely in my life and my experience. It’s especially important when representing a new client that no one has ever heard of. I always tell my staff that they will get way more No responses than Yes. In fact I tell them to think of every No we aren’t interested as one step closer to Yes we are! I always say that we don’t know how many No’s we have to hear before we get a Yes so not to be disheartened, eventually it will be a Yes as long as we don’t give up too soon! You can change tactics, change your pitch, find a new story, new content etc. However giving up should always be the last possible option. I’ve found that this ideology has served me well in other areas of my life too. I started working when I was still in school and there have been many times when people told me I would not make it – Dont move to America, Dont start your own company! Being a young woman a lot of people (mainly older men let’s be honest) were very sure I would probably fail and end up working for a company or move home. However I never gave up and I’m happy to say I will be celebrating my 10th year as the owner of Jane Owen Public Relations in a few months.,
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am very proud of Jane Owen Public Relations. We have an amazing group of lovely people and a wonderful attitude towards getting things done. I opened my own company after working for big firms and having business partners, and I started it so that I could pick and choose the clients I work with to make sure we enjoy working with them, which is the sure fire way to ensure the best results. Nothing has been easy per se, but I’ve always enjoyed hard work so rather than wanting it to be easy, I’ve always just tried to find to joy and excitement in overcoming the challenges to achieve results! When coronavirus hit it shut down a huge amount of our business and it was very scary. I was definitely worried for a moment about the future of the company. However I threw myself into finding clients that still needed Publicity through the Covid19 Quarentine and luckily we managed to pick up fantastic clients and have become busy again. You can never tell how long good things will last but I’m very hopeful for the future. Running a business always presents challenges but I wouldn’t be happy any other way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love Los Angeles and I am always excited when people come to visit. I’m lucky to be a member at Soho house so I take them there for the best views in West Hollywood! I also love San Vincente Bunglows, where my boyfriend Fernando Ferro is a member and friend Dimitri is the worlds best host! I always take them to see the beach and to Downtown to get a real idea of the vastly different areas of the city, which make it so exciting. I also love street food in LA, the best tacos come from food trucks!
Who else deserves some credit and recognition?
My dedication is to my Mother, who sadly passed away last year. My Mummy Catherine always believed in me no matter what and never told me to give up.