We had the good fortune of connecting with Jennifer Edmonds and we’ve shared our conversation below.
Hi Jennifer, any advice for those thinking about whether to keep going or to give up?
Being such a small business and growing brand it feels like we want to give up all the time! It is hard to celebrate the little accomplishments along the way, because we always know there is so much more work that can be done. The fact that we can continue to make a living doing what we love and creating new products and new fragrances keeps us going. We’d love to get bigger and continue to grow, so as long as we can sustain ourselves we keep going.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We’re a minority and sister owned business. Since it is just my sister and I we truly care about our prices, quality, and customer experience. Also, since we are so small, we still have total control over all of these aspects. We make the products, manage our own website, pack and ship everything, and also do all the customer service. As far as setting us a part, we all know there are A LOT of candle companies out there. I like to compare it to chicken. Almost every restaurant has chicken, but there are definitely ones that have your favorite! Rx is a play on words and can be traced back to the word recipe. We started out our business with candles, and our recipe is what sets us a part. We quickly learned that our customers loved our strong yet clean and subtle fragrances, so we began to really develop our fragrances themselves. We blend our own oils in house, and use them in all of our products and now have so many different products not just candles. Over the years we have been really lucky to grow organically through doing craft fairs and pop ups all around town. Our customers love the products so much they use them, continue to buy, and share their experiences with friends and family. We even develop new products based on all the feedback and requests we receive from them. With that being said, it has not been easy! Cultivating customers takes a really long time. We sometimes do 6 pop ups a week (pre-quarantine) and they are hard work. Our candles can get really heavy and dragging out hundreds of pounds of products on hot summer days is tough. We have been really fortunate that our customers have continued to support us by buying online now that the pop ups are closed.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh my gosh, this is tough! There are soooo many things I love about Los Angeles, you can literally do anything you want. I’m going to assume an adventurous friend is visiting. Friday- BYOB at Malibu Seafood overlooking the water Saturday- Wake up and grab a coffee and small bite at Dialog cafe in West Hollywood. The patio is pet friendly, and the pricing is really reasonable for the quality of food. Go on a waterfall hike- Escondido Falls Trail, then head down to the Surfrider beach to lay out after Sunset drinks and dinner at the Malibu pier Sunday- Wake up early and head down to Laguna Beach for a surf lesson with Dan Surf! He is fantastic and get you standing up on the first lesson Head to Bear Flag Fish for some poke´ or fresh seafood for lunch. Then grab a steak to grill for dinner at The Butchery next door
Who else deserves some credit and recognition?
I want to give a shout out to our friends and family, it truly takes a village! Our mom worked in craft stores like Michael’s and Aaron Brother’s when we were growing up, so my sister (business partner) and I have always been into crafts and creating things. Our parents are really supportive, as well as our husband’s. They still continue to help us with our business with whatever we need from dropping off packages to setting up our pop ups. Our friends also continue to help us drive the business. We can test products with then, and they always spread the word about our brand.