We had the good fortune of connecting with Joyce Gutierrez and we’ve shared our conversation below.
Hi Joyce, how has your work-life balance changed over time?
In the beginning stages of my business, there was absolutely no balance. Balance didn’t even cross my mind. I had a day job and I was trying to figure out how to start and scale a calligraphy and online education business after my 9-to-5 ended (and if I’m honest, I also thought about this while at my day job). I think in that beginning season, it was ok to work a little more in order to set up the foundation of my business. Now, I see things differently. In order to not burn out, I set boundaries for myself. That means office hours, working about 20 hours a week, saying no to opportunities I’m not 100% excited about, and setting up systems and automations to help me gain “more” time. I know that I will show up as a better creative business coach for my clients if I’m not burned out and have more white space in my life to create and to also think about long term goals.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m a calligrapher turned business coach for creatives. I took my experience as a calligrapher and online course creator, got my life coaching certification, and decided to coach creatives in starting and scaling their businesses because I know how challenging that can be. Nothing in business is ever really easy, but my path to business coaching felt organic. My calligraphy and watercolor students were starting to get job inquires of their own and began asking me business questions – and that’s how I started coaching through my monthly membership, Creative Biz Circle. My biggest lesson and piece of advice is that it’s ok to make changes or to pivot. As a business owner, you’re able to set the rules for yourself. If you feel called to make changes in your business or to change your offers/pricing/anything at all – you can do that without asking for permission. Remember you’re the CEO, regardless of how many employees or how much revenue you have.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
N/A – I’m not in LA but let me know if you need places in the Bay Area?
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Aleia Walker, email copywriter (https://www.aleiawalker.com/) Aleia is an Atlanta based copywriter and someone I’ve collaborated with many times. We went from being in the same mastermind to friends. She’s also super gifted with copy and is my sounding board when I need someone to run ideas by. I cannot imagine doing business without her.
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