We had the good fortune of connecting with Kai Boyer and we’ve shared our conversation below.
Hi Kai, is there something that you feel is most responsible for your success?
I believe one of the most important factors to our brand success is our dedication to helping people change their lives, versatility and community. Myself and my team of trainers really work hard to connect with each client individually and understand their challenges and hurdles to overcome and find solutions to help them stay motivated and on track to reach their fitness goals. Our team really goes above and beyond to support and educate our clients in areas like what to shop for, how to prepare healthy meals, how to maintain their weight loss, how to manage their chronic pain. Brand loyalty and forming interpersonal relationships with each of our clients is one of the biggest factors to our brand success. Our clients know we care about them well beyond their physical fitness as a result many of our clients have become life long friends. Myself and my trainers have attended countless weddings, holiday gatherings, graduations and events with our clients since they become like family to us. I believe one of the main factors to our success too is the community we have built, it is incredibly powerful. We have such an amazing group of women who encourage and support each other and cheer on each other successes. The sense of comradery not competition between my girls is truly special and something very unique to our program. We host many extracurricular events for our clients where we host group hikes, yoga, rock climb and brunches which helps to build this sense of community and belonging. Versatility is definitely another factor to our brand success, whether its clients who travel for work weekly, new moms with babies at home or now with the COVID lockdown we have been able to find ways to still keep in contact and keep our clients accountable. Especially during this COVID lockdown we have been doing everything possible to keep our clients active and accountable even from a distance, to date we have posted over 110+ in home work outs, held live streams 2-3 days each week and have been in constant communication checking in with everyone about their physical and mental health. There are many factors that contribute to a brands success but leaving a lasting impact on people’s life beyond providing just a service to them is one I am most proud of.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Being an entrepreneur has definitely has been a challenging path, filled with many ups and downs and bumps in the road but it has made me continue to evolve and grow. This COVID pandemic has definitely been one of the most challenging times for us as a business with the gyms shut down we have had to get very creative in how we keep our clients active and accountable from Live Stream work outs to Zoom sessions to online challenges we have done it all. Being versatile and being able to mold the business to fit the current times and needs is crucial to staying relevant and staying in business. One of the main stand out features about our brand is that we make fitness fun and achievable, we don’t give people overwhelming goals and put them on unrealistic diets. Our goal is to educate our clients on how to properly exercise and how to eat right as an entire lifestyle not just a short term weight loss challenge. One of the biggest lessons I have learned is that you can never be complacent. Even if you have found success and you’re happy with where you are at you must continue to grow and develop yourself and your business if you want to stay at the top.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Being in Orange County definitely the beautiful beaches is always a first stop on anyones trip, especially in Newport and Laguna beach there are so many great restaurants and cute shopping areas to walk around. One of my personal favorites is the Beach Comber which is a brunch spot located right on the sand steps from the water in Crystal Cove.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My parents (Denise and Marshall Boyer) are entrepreneurs who have taught me a lot about running your own business, building relationships and creating memorable experiences for your customers. I grew up in their business and saw how much hard work, dedication and tenacity it takes to be a successful entrepreneur. My parents have always supported and encouraged me in starting each one of my businesses and have always believed in my dreams. I also have received incredible mentorship from the owner of my gym (Travis Mayfield) who has believed in me more than I have believed in myself many times. He encouraged me to make that first step into entrepreneurship while I was still in college even though I was terrified of failure. His guidance has helped me build one of the largest personal training businesses in Orange County and has always supported my growth and development.
Linkedin: Kai Boyer
Facebook: Kai Boyer Fitness