We had the good fortune of connecting with Adam Arlit and we’ve shared our conversation below.
Hi Adam, what was your thought process behind starting your own business?
For years, I and the other partners of Barnato continually noticed how both smaller automotive companies and startups rarely had the budget to hire large agencies to compete with their larger-scale competitors – and that was a huge problem in our eyes. These smaller companies are going after the same target market and have just as good or even better products. That’s why we started Barnato. We want auto industry and industry-adjacent clients to have access to the best talent at a more affordable rate, no matter how small they are. Pair that with the timing of the COVID-19 pandemic, knowing nearly everything is relying more on digital design and social marketing, we used our decades of experience working with large, corporate clients and readjusted our aim to benefit a new client-side market.
What should our readers know about your business?
We are most excited about the opportunities we are making for these smaller companies in this immense industry. Not only because we are making big talent more affordable and available to them, but we get to work with the trendsetters and the extremely smart and dedicated individuals that are focusing to improve on products we love. It definitely hasn’t been easy. With all the partners in different corners of the nation, and with the pandemic making it extremely difficult to have face to face meetings, we’ve developed a beneficial way to operate electronically. Before we began, we knew it wasn’t going to be a simple task to build a better agency, especially by today’s standards, but we welcomed the challenge, and it’s been extremely gratifying. The main takeaways I want people to know is we’re director-level agency vets, and we’ve done everything from hard-working shopper marketing to high-level brand work. We’ve developed a scalable à la carte pricing model, so you can pick the right service at the right time at an upfront cost. We’ve slashed bureaucracy, cutting turnaround times while lowering operating expenses. We’re built to run lean and provide primary core services, but we can flex to include additional experienced resources when needed. And we’re ready to go on nearly any automotive client or project from day one.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Luckily, I am located in Southern California near the coast, so if a friend was visiting, there is no shortage of places to go. Although most local businesses are closed because of the pandemic, many of the places are still open for takeout and this being Los Angeles, we are a car city. And I am in the auto industry. That means a trip would consist of picking up take out, driving up the coast among the endless perfect driving loops in what some consider the best weather in the nation, and going people and car watching. Otherwise, between hiking, surfing, and beach hangs, there are still many cars and coffees happening around the city, so we’d stop by to say hi to the regulars and see who is working on what new project car. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Honestly, I have to give most, if not all, credit to the other Barnato partners. They approached me when the agency was just a name and an idea. From there, we all pooled our specific experiences and talents to create the company as it stands today. I also have to give a shoutout to the independent bespoke companies that are currently creating a huge wave in the automotive industry. The products they are manufacturing are completely redefining what it means to be an automotive company.