We had the good fortune of connecting with Adam Saada and we’ve shared our conversation below.
Hi Adam, what was your thought process behind starting your own business?
When you’re first starting out in Los Angeles you start from the bottom up. It doesn’t matter if you have a college degree or you graduated magna cum laude, this city is based upon paying your dues and working your way up. When you’re first starting out no one is really willing to give you that chance to skyrocket yourself to success, they want you to do the things that assistants or interns do, and it’s really hard to work your way up. You you get stuck at the bottom level. In order to truly succeed you need to make your own opportunities and make your own path. I started my company because I believed that I had what it takes to be the best. The trick is to just do a good job, show up on time, work hard while you’re there, and be a fun person to be around. If you keep doing that job after job, year after year, people refer you to new jobs. My company has been associated with working with some of the best and most elite clientele in Los Angeles because you don’t take a risk with me, you know you’re getting quality work and someone who will be there on time. Another huge part of my business is that my word is my honor, and I do business based on a handshake. If you’d like a contract we can make one, but if I say I’ll be there at 6am tomorrow… I’ll be there. That’s something that I really feel sets my company apart.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The art of videography and cinematography isn’t just about capturing videos, it’s about being a storyteller. You have to not only know how to make a shot look absolutely beautiful but be able to convey emotions and energy with every shot you take. Whether it be adding motion, positioning the subject within the frame, making sure what is in and out of the shot, and making the shot feel balanced. There are literally hundreds of ways you can shoot something but it’s my experience which makes me look at some thing and shoot it a certain way. Because I picked up a camera almost every day for the last 10 years I have tons of experience with designing shots. I know that if I just move one foot to the left and move one thing in the background out of frame it’s gonna make the shot look 10x better. I know that if I pull the subject three more feet away from the wall and then move my camera backwards and zoom in then I can create more depth of field in the background which will make the shot look nicer. My mind thinks about 100 different things every single time I point the camera at something and it’s the experience of shooting that makes me answer all those internal questions to capture the best shot possible. I look back at my work from five years ago and almost cringe at it because I would do things totally different now, because I’ve grown as an artist. I shouldn’t be the same as who I was five years ago. I hope 10 years from now I look back at the work I do this year and have critiques about it, because I’m always growing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
After being in Los Angeles for almost 10 years I’ve hit up probably every pocket of the city. My work has brought me almost everywhere, but I mainly hang around the west side and coastal areas. I try and go surfing two-three times a week in the morning and Manhattan Beach is usually my favorite spot, that or some place in Malibu… it all depends on where the waves are breaking the best that day.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’ve been growing my business for almost 10 years and there are so many people to thank along the way. If people ever said they did it alone then they are either lying or didn’t look. There has been so much support along the way from almost everyone I’ve worked with over the years, which is hundreds of people. From word of mouth referrals, to similar companies doing the same work who have given me their overflow jobs, to partnerships with other videographers who help me as a second shooter, or me helping them be second shooters. I don’t believe in competition because there’s enough work for everyone. I believe my competition are my allies because I’ll be there for them and they can be there for me. Of course I have to thank my incredible wife Madison who has helped support my dreams and career for years. After meeting her my business doubled and even tripled because I have such support from my her to never hold me back but keep pushing me forward. She truly is my other half and I am so happy at home which makes me happy in all aspects of my life. And there’s one other person I have to personally thank for lifting me to new heights and that is Suzanne Sena. When I was introduced to Suzanne Sena I was barely getting by doing small jobs. She had a studio manager position available at the Beverly Hills Studios and could have hired anybody with years of experience, but she took a chance on a kid and gave him the opportunity to grow. I’m not sure where I’d be if she hadn’t given me that chance, but that was truly the moment my career changed for the best.
Other: Vimeo – adamsaada