We had the good fortune of connecting with Aderinsola Popoola and we’ve shared our conversation below.
Hi Aderinsola, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
The single most important decision that I made and has contributed to my success is to aim to be the best version of myself that I can be. In an industry such as photography, it is easy to get caught up in Imposter syndrome and compare myself and my work to other photographers and their work. I am unique in my journey and holding onto this decision has put me in a place where I regularly engage in self-evaluation. I look at myself and my work with constructive criticism and ask “what can I do to improve?” or “what is it that I have the room to do now?”. My solutions typically go towards investing in photography education, allotting myself the time to do creative photoshoots that I want to do, giving myself the space for trial and error, and finally going out of my comfort zone to network with other creatives. I have shifted my mindset to reflect the idea that there are enough opportunities for everyone and that what is meant for me will find me. The only person I am in competition with is myself and I am at peace knowing that I get a bit better with every day that passes.
Alright, so let’s move onto what keeps you busy professionally?
My art is multifaceted in that I want to create everlasting moments as well as highlight the beauty and story of my subjects. Much of the work I do features Black individuals in the scope of portraiture, beauty, and fashion. I aim to maintain the natural qualities of what I capture and share what is authentic as it connects to the larger diaspora. I am most proud of how my work elevates the image and brand of the underrepresented people and businesses I capture.
I got to where I am today professionally with an unwavering passion for creating and learning. Photography was a hobby for me that grew into a business when I expanded my networks and poured into my own education. It definitely was not an easy journey but I have grown into the woman I am today by receiving both my wins and losses with open arms. I have overcome challenges by remaining true to myself and treating each challenge as an opportunity to learn. There is no such thing as instant success. You have to be willing to work for what you desire.
Aderinsola Visions Photography specializes in non abstract and conceptual image curation. It is our mission to turn your vision into everlasting moments. Through our work, clients can expect us to approach each photo session with creativity and passion!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am much more familiar with my childhood town in Maryland. I would start off by taking a visiting friend for brunch at Eggspectation, a lovely restaurant in Ellicott City, MD. From there I would definitely prioritize visiting Columbia Lake Front for a stroll, Old Ellicott City for unique shopping, Dave and Buster’s for entertainment, The Anne Arundel Mills Mall for shop till you drop shopping, a short drive to DC for sightseeing (and more eats of course!), a visit to The Bygone for drinks and finally a day trip to Rehoboth Beach to soak up the Sun!
Who else deserves some credit and recognition?
I want to shout out the organization Black Women Photographers for creating a space for photographers like me to learn, network and find opportunities. Representation matters! I want to dedicate this to my friends, family, and network who continue to pour into me and shower me with unconditional love and praise.
Aderinsola Popoola of Aderinsola Visions Photography Aderinsola Popoola photographed by Shenna Hair and Nia Rose