We had the good fortune of connecting with Alana Frazier and we’ve shared our conversation below.
Hi Alana, how did you come up with the idea for your business?
I wanted to discover what my purpose was in life. I thought to myself, “There has to be more to life than this.”
So, I did a lot of introspection and talking to God, my creator. Even before my purpose was unveiled to me specifically, I knew that I wanted to help women feel beautiful about themselves through a very constant source and in a very constant way. I just didn’t know how to do that. Thankfully, it was revealed to me through ‘God Thinks I Am,’ and that’s essentially what the brand does. Since then, the vision has remained very consistent since we started. That’s one of the things that I’m most proud of. We haven’t shifted our purpose or our goal.
God Thinks I Am is an empowerment brand that gives women a constant source of confidence that doesn’t waver. It allows us, as women, to see ourselves through the lens of how God views us — which is beautiful, worthy, intelligent and more than enough. We are brilliant. We are masterpieces. I wanted to give women that proclamation of truth. I wanted to give women that new state of mind, and to erase the self-deprecating thoughts that we have about ourselves and even the falsehoods that society has about all the things that we can and cannot do. This brand is a rebuttal to low self-esteem. It’s a rebuttal to self-deprecation. It’s a rebuttal to thoughts in society that put us in very small boxes. It’s a call for women to think bigger and see ourselves in our most elevated perspective.
What should our readers know about your business?
God Thinks I Am is a state of mind. A platform for women to self-actualize and celebrate God’s creation of us.
We are especially known for creating feminine, faith-based apparel to help women feel more confident about ourselves, with studio finish photography and branding, and beautiful aesthetic — which was intentional from day one for many reasons, including our goal of being the Zara of our category, and to one day be sold in Nordstrom.
As a brand owner, I’ve been most proud of being mentioned in the September issue of ELLE Magazine and being supported by R&B songstress Kehlani. Essence also named our best-selling “Then, God Made Woman” shirt one of nine most inspiring tees, and in 2017, God Thinks I Am caught the attention of Saks Fifth Avenue’s buyers at the storied retailer’s Emerging Designer Showcase.
We’ve also previously done beautiful things editorially, including introducing ‘GTIA Muse,’ a celebratory content series of incredibly stylish and purpose-driven woman of faith who represent the real-life versions (on an amplified level) of the women whom ‘God Thinks I Am’ was intentionally created for. And, for our readers to see themselves in these women — the effortlessly, cool woman who is creative in thought and style, and most importantly is led by faith. We’ve featured TyLynn Nguyen, designer, wife and mother of three, and Natalie Manuel Lee, wife, fashion stylist, and creator/host of ‘Now with Natalie on the Hillsong Channel’ (both of Los Angeles), and Deun Ivory, art director, author, photographer, co-founder, and speaker who is passionate about visually telling the stories of women of color.
Additionally, from an editorial perspective, I’ve written poetry on women in the Bible, and a love letter to the women of the God Thinks I Am community. We’ve also donated to charitable causes on the brand’s behalf, including the Downtown Women’s Shelter on Skid Row in Los Angeles.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Friday night, you have to stop by Calabra, a stunning rooftop restaurant at the Santa Monica Proper Hotel, just before sunset. I am enthralled with their Branzino fish, it is an absolute must-have.
Saturday morning, wake up early and head over to the Baldwin Hills Scenic overview for a hike to enjoy some of the best views in the city. Then grab an early lunch at Sweetgreen at the Platform just a mile or so away, or if you’re feeling really hungry, go to Janga by Derrick’s Jamaican Cuisine, a black-owned restaurant in Culver City.
For plans later that afternoon, head over to West Hollywood and grab a bite from Urth Caffe and a smoothie from Joe & the Juice. Then, check out E.P. & L.P., just around the corner, or Harriet’s for cocktails, rooftop vibes, and views of the Hollywood Hills. Close the night with an insanely beautiful dinner at Ardor for a fantastic dining experience.
Sunday, make it a beach day, and head to Manhattan Beach. First, stop by Zinc at the Shade Hotel for brunch, then enjoy the sun and one of the best beaches in Los Angeles to close out the weekend.
Who else deserves some credit and recognition?
For me, it’s the women who believe in God Thinks I Am. It’s the women who have taken the step towards self-actualization and celebrating the fullness and potential of who she is, and all that she can become. It’s the women from all walks of life who literally DM me saying, “Hey, thank you so much for creating this brand. It’s needed in times such as these.” Or “This truly represents the woman I am.” They appreciate seeing themselves represented in this brand. I even remember this woman who told me, “Thank you so much for creating this brand. I wore my God Thinks I Am tank top the first time ministering to a group of people.” Wearing the shirt actually gave her the confidence to get out there and speak God’s word. These are the women who I want to shoutout and give recognition.
I wanted to also give an immense shoutout to God, the real CEO of this brand, for the vision, the push, the strategies and faith in me to humbly carry out the mission of this brand. Apart from him, God Thinks I Am is nothing.
Stefanie Marie Jessica Kobeissi Justin Milhouse