We had the good fortune of connecting with Alex Amick and we’ve shared our conversation below.

Hi Alex, what was your thought process behind starting your own business?
Honestly, I never set out to start my own business—it sort of found me! My journey began in big Pharma, where I quickly realized the gap between Eastern and Western medicine was more like a canyon. The supplement industry wasn’t much better; in fact, it sometimes felt like a wild west of false promises. So, I decided to take matters into my own hands. With a background in herbalism and wisdom passed down from generations of medicine women in my family, I knew I had something valuable to offer. I scoured the market for the best suppliers, determined to create products that were both clean and effective—no fillers, just pure, trusted herbal formulations. In a way, my business is like a love letter to those who want to bridge the best of both worlds, and I’m thrilled to be the messenger.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets my business apart is the unique blend of experience I bring to the table. I spent nearly a decade working in Western medicine before transitioning to herbalism, giving me a comprehensive understanding of both approaches to health. But what truly drives my passion is my personal health journey—I’ve overcome significant challenges, including beating cancer three times, with the last battle won without relying on Western medicine protocols.

One of the things I’m most proud of is beating cervical cancer. It was an incredibly tough journey, but it saved me from having to undergo a hysterectomy, and now I have the ability to have my own children someday if I choose. That’s something I hold very close to my heart.

These experiences taught me the power of self-advocacy and the importance of taking control of one’s health. I’m incredibly proud to be on the other side of those challenges, and I want to use my story to inspire others to take their health into their own hands. My experience has taught me that resilience and knowledge are invaluable, and that’s what I aim to share through my brand. It hasn’t been an easy road—building a business never is—but each obstacle has only reinforced my commitment to creating something meaningful and trustworthy. The biggest lesson I’ve learned is that true wellness comes from a holistic approach, and that’s what I want the world to know about my brand. It’s not just about products; it’s about empowering people to become their healthiest, most radiant selves.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If a friend were visiting from out of town, our first stop would definitely be the beach. The views are breathtaking, and the health benefits are undeniable. Between the negative ions from the crashing waves and grounding our feet in the sand to regulate our nervous system, it’s the perfect way to start the day. We’d spend some time soaking in the natural beauty, maybe with a morning meditation or just a peaceful walk along the shore.

Afterward, we’d grab brunch at one of my favorite local cafes, where we could enjoy some delicious cuisine while diving deep into conversation. I’m all about quality one-on-one time, whether it’s out in nature or at a cozy restaurant. Connecting with my friends on a meaningful level is what I treasure most.

In the afternoon, I’d take them to explore a nearby nature reserve or botanical garden—somewhere we could continue to enjoy the outdoors while unwinding and chatting. And if we’re feeling adventurous, we might even hit up a local wellness event or farmers’ market to explore new products and ideas.

For the evening, we’d probably opt for a relaxed dinner at a restaurant with great ambiance—somewhere we could vibe over a meal and enjoy each other’s company. Maybe we’d cap off the night with a stroll along a scenic boardwalk or a visit to a local art gallery or live music venue, depending on the vibe we’re in.

For me, it’s all about balancing relaxation with inspiration, and creating memories in places that feed both the body and soul.

Who else deserves some credit and recognition?
I’m a firm believer that we rise by lifting others, and I have so much gratitude for the incredible women who have supported me and my business along the way. First and foremost, my mom deserves endless recognition. She’s one of the most hardworking women I know, and her business acumen and grit have been the foundation of my own journey. I’m forever grateful to her and to my grandmother who have both encouraged me to keep pushing forward, even when I was ready to give up. In fact, it was my grandma who inspired me to create our beauty formula, which has been wildly successful and even led to an amazing opportunity to attend Coachella!

I also have to give a huge shoutout to Kristen Dray of Vinyl Wellness, who invited us to be part of Coachella’s first-ever wellness pop-up. We became fast friends as fellow entrepreneurs and her support has been invaluable. Honestly, my business wouldn’t be where it is today without these incredible women. They are proof that with the right people in your corner, anything is possible.

Website: https://www.vibenutraceuticals.com

Instagram: https://www.instagram.com/vibenutraceuticals?igsh=b2NqN2M1bzBlOHox

Facebook: https://www.facebook.com/share/Rqaw4h3vcovK8FUu/?mibextid=LQQJ4d

Image Credits
Dani Cowan, Oliver Meredith

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