We had the good fortune of connecting with Alex Dry and we’ve shared our conversation below.
Hi Alex, how did you come up with the idea for your business?
I started working on DripDry in 2019 when she saw a disconnection in the swimsuit industry with accessorizing swimwear styles. This was the start of her a mission to create a new style that has not been created which introduces a trendy versatile design that can resonate with all women. “I have a strong passion for the fashion industry but also have many sides to the way I dress depending on the occasion or the way i’m feeling that day. I love to dress up my swimwear with some cute body chains but I also love repping some of my swimwear tops with a pair of leggings, oversized bomber, and nikes for a sporty look.” DripDry was born into the idea of creating a line that is quality product at an affordable price but doesn’t limit you to the standard misconception of it can only be worn one way.
What should our readers know about your business?
My vision is to become one of the top leading and innovative swimwear brands that introduces a new drip to the industry for both men and women. DripDry is all all about providing the best quality and fit to bring out your inner badass while balling on a budget. Ideally, I would love to see both women and men repping our swimwear while on the beach or by pool the pool but also on a cute lunch date or even while hanging with friends on a day out. DripDry is not only a swimwear brand, we will be expanding into cover ups, loungewear, and beauty products. One of the biggest obstacles I have faced in the process to be honest I would have to say is having patience. When designing my brand I did a lot of research and so the uncertainty whether I would get a patent on the design or not was a crazy wave of emotions and anticipation. The second biggest obstacle was finding the right team and manufactures who shared the same vision. Starting DripDry from scratch it is really important to me that the fit and design is perfected.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
That’s so hard LA has so many fun places! A few of my go-to restaurants are Nice Guy, Ysabel, Delilah, and E.P.L.P has a super cute rooftop bar! I personally am always in a swimsuit so Malibu is always a must whether we go to Malibu Farms or Nobu on the water.
Who else deserves some credit and recognition?
My dad is a huge inspiration in my life, he is someone I look up to through his entrepenuership and also the guidance he has given me through the years.
Tina Louise Aaron Roams