We had the good fortune of connecting with Alexandria Valenzuela and we’ve shared our conversation below.

Hi Alexandria, what role has risk played in your life or career?
I used to be entirely risk-aversive. I hated doing anything that didn’t guarantee some form of security.

I didn’t pursue an art degree because I felt it wouldn’t guarantee safety. I stayed in jobs I wasn’t passionate in because it felt comfortable.

And then I started my business.

I started my business before I had clients or sustainable income.
I switched my niche and business model entirely.
I invested in my first business coach on unemployment.
I pivoted my launch strategy as it was happening.

Do I recommend it? Not really.

But my business challenged me to start before I was ready or had any form of a “back-up plan”.

I refused to have one because even though it was f*cking terrifying it was also extremely liberating.

There is so no such thing as a guaranteed safety net.

I was let go from my previous job without any prior warning. I graduated college and haven’t used my degree since.

Playing it safe now because of fear is the easily the biggest risk for me.

What should our readers know about your business?
I’ve been in the marketing industry for 6 years with experience in consulting and freelancing buuuut – it wasn’t until I became a certified life coach that I realized how much coaching was my calling.

I initially started the program loving NLP practices and my life has never been the same since.

Taking my love for content marketing, passion for design and working as a coach I shifted my business model to marketing and sales coaching.

I get to support women in working less while earning more money by creating a business model that supports what they truly love to do.

I’ve been the burnt out social media manager. I’ve been the overworked Creative Director.

I truly understand how terrifying it is to invest in coaching and starting a business entirely from scratch.

That’s why I started my business. To help online service providers navigate the online space and completely stand out with their unique gifts and talents.

It’s 100% my calling and being able to help others create theirs completely lights me up.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Santa Monica is an absolute get away for business vacations and great cuisine. If you’re looking to indulge in Saturday night bar hopping or a mini retreat that’s the place to go!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I would absolutely love to share my love and appreciation for my coaches, family and friends.

They all have been an immense source of strength and unconditional love. Entrepreneurship is rough but it’s never lonely thanks to them. (Much love to my mentors Taylor, Mackenzie, Demi, Tirzah, Rachel, Melanie, Jess, Madison, and Ashley) Having a supportive community of strong and incredible women has massively shaped the way I do my business.

Mackenzie especially is a source of light, support and incredible accountability. She has been an amazing source of motivation, especially on those “OMG what am I doing??” days.

I would also love to credit my partner for being a source of love and support (especially when I excitedly vocalize my next big idea for 10 minutes straight).

My family and friends have lovingly cheered me on and I can easily say that my journey would not have been the same without each and everyone I have mentioned. I am so incredibly grateful.

Website: lexivalenzuela.com

Instagram: coachingwithlexi

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.