We had the good fortune of connecting with Alexzandra Denis and we’ve shared our conversation below.

Hi Alexzandra, can you tell us more about your background and the role it’s played in shaping who you are today?
I am first generation from Brooklyn. My mom is old school West Indian born from a beautiful small island called St.Vincent. She taught my sister and I the value of hard work and using your creativity. Avalah was originally created based on my upbringing with all natural products such as shea butter, castor oil, brown sugar, almond oil and black soap. As a child my mom had a natural solution for everything, if you have dark knees use lemon in the tub, if you want softer skin exfoliate with sugar and oil, and if you want to see your hair grow use Jamaican castor oil.

My upbringing helped me to understand what products work, how your skin and hair should feel feel, what ingredients are used by major companies that are not good for you. My mother wouldn’t even let me get a perm when I was growing up.

When I got older I wanted to use what everyone else was using so I took my little first paycheck, went to Bed and Bath and bought their products. Needless to say my skin definitely felt the difference. I was ashy faster, the scents were too strong and my skin lost its glow. I went right back to what I knew.

When Avalah first started almost 5 years ago, it was because I wanted the luxury feel of a Jo Malone, with all natural ingredients that I know work and the scents of a grown and sexy spa.

Every product coming out of Avalah studios has a bit of the West Indies inside and says Made in Brooklyn on the bottle. These are two amazing cultures built me into an all natural skincare power house.

What should our readers know about your business?
Avalah is a Brooklyn based all-natural skin, hair, beard and home essentials company. Our products are all made with 100% all natural raw materials imported from countries such as Ghana, Vietnam and Italy. Our product line consists of body oil, body butter, shimmer body oil, Himalayan bath salt, beard oil, sugar scrub and shower steamers. We have curated six amazing fragrances using essential oils that evoke the feeling of being in a luxurious spa. Our scent palette offers warm, woody, floral and citrus combinations named after the feelings we wish to arouse in our customer. Our main goal is to provide our customers products with a purpose; whether it is our body butter for calming eczema, our bath salt to detox your body or the shower steamers for decongestion. Our mission is to provide our customers a private luxury spa-like experience at home or on the go.

The brain behind Avalah is what makes the brand unique. From conception to the current climate Avalah is constantly pivoting and providing their customers with products that are unique, curated and purposeful. The ingenuity of the brand and flexibility to withstand economic factors as well as forecasting the needs of the brand are solely based on my career in corporate Fashion for 10 years. Avalah as a brand is simple yet flexible. From a sale stand point we are at pop ups, provide wholesale options, curate spa boxes for hotels, participate in subscription boxes and white label for other brands. We started with products to use at home and now we have turned into a lifestyle brand.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Brooklyn is my hometown so I can definitely do this! We are heading to Lips Cafe on Nostrand Avenue. Yes it says Cafe in the name but they are so much more. If you are working from home or during your travels it is the perfect spot to have ackee and saltfish for breakfast, a spicy shrimp wrap for lunch and if you stay after work hours they serve alcoholic beverages. They also have events for the community such as singing, game night, stand up comedy, art shows, charity events and watch parties.

Next is a quick stop at Da Spot NYC in City Point Mall. They not only sell Avalah luxury candles but also are home to over 80 black own brands. It’s a great vibe and you can usually bump into some amazing people but also stock up on some Brooklyn swag.

While we are at City Point we can head downstairs to Fat Fowl an amazing restaurant that serves the most delicious sandwich I have ever had, the oxtail grilled cheese. We can grab a frosty wine while we are there and treat ourselves with Hennessy mini donuts from Cuzins Duzins.

We can head over to Amani Market on Franklin Avenue in the evening, they are a black owned, woman owned store that sells Avalah skincare products. In the evening time however they always have an amazing event going on whether it is a BBQ in the backyard or a comedy show.

We can head over to Brooklyn Museum to see the Virgil Abloh: “Figures of Speech,” exhibit and take in the fashion and culture.

Then to end the day we can head over to Miti Miti for amazing spicy guacamole, shrimp tacos and margaritas while eating outdoors.

Next day we get up early to hike through Prospect Park as long as we finish by 10am. We want to be in line for Smorgasburg, the largest weekly open-air food market in America early. Here we can get tasty dishes from oyster shuckers, Mighty Quinn BBQ, dumplings and dessert. The lines for some food vendors get crazy so we want to get there early and grab a spot to picnic and sample all the different foods while enjoying the great weather.

After showers get dressed up for a day in the City. We head to the Lip Bar to experience the art of making our very custom lipstick. This definitely a vibe and uses your creative juices to think outside the box but also to make something one of a kind and special.

My favorite Italian spot is Pazza Notte on 6th Avenue. I have never had a bad dish or bad customer service. This sit down restaurant gives you Italy meets Wall Street vibes. They have music playing, 2 for 1 Wine or 2 for 1 Flavored Margaritas and an amazing ambiance. My favs are the insalata frutti di mare, cacciatore pizza, penne vodka with shrimp, calamari fritti, the leche martini and passion fruit martini,.

To end the night we head to Greenwich Village for the Blue Note Jazz Club for some music and adult beverages. They have some amazing artists and I have never been disappointed. If we are hungry after the set we can go around the corner for some Artichoke Pizza before heading back to BK.

New day so lets get started for an easy stroll to Bagel Pub home of Brooklyn’s best bagels and my fav Fresh Nova lox, cucumber dill cream cheese, capers, tomatoes and red onions. The make their bagels fresh everyday and have an amazing coffee.

We are hitting up Brooklyn Bridge Park. This “Park” stretches 85-acres on the Brooklyn side of the East River. The park contains a waterfront walkway that includes basketball, handball, bocce, and shuffleboard courts, expansive lawns, Bird Island which contains shrubs, grasses, and trees from salt habitats, as well as three tide pools as an added ecological element, Jane’s carousel, skating rink, The Cliffs which you can rock climb and Empire stores. Needless to say this is a full day of activities and outdoor fun. After we head to a pizza at Brooklyn’s own Grimaldis pizza and grab a margarita from Pedro’s.

After a nap and shower we are heading for a movie night at Alamo Draft House Cinema a stylish theater that shows new & classic films alongside featured cocktails and creative bites served at your seat. We worked all our muscles today so sitting for a good 2.5 -3 hour movie with beers and fries in air conditioning is amazing right now.

Last full day we are going nostalgic…… My childhood on steroids….. we head to Coney Island! Early morning get up and pack light because this day is going to be beach chillin on the go. Upon arrival we grab ice for the cooler and some gatorade, water and nut crackers. Early morning laying on the beach is best before it gets insanely crowded. Blasting and singing along to music from the 80’s, 90’s and early 20’s we reminisce about who we were and how far we have come.

When that is over…… we hit the rides. My favorite is the Wonder Wheel and it has been since I was 5 years old (even though I couldn’t ride it). Next is the neighborhood staple, Nathans Hot dogs. My West Indian and stoic grandfather took me here when I was a kid and tricked me into eating frog legs thinking that they were chicken legs. Best lesson for life ever don’t say ewww until you try it and I have been doing that ever since. Gramps died during covid so we are having some frog legs, french fries and beer in his honor. After all those good eats we now sit on the beach an enjoy the fireworks.

For dinner we hit Footprints for a to go order of Shrimp Rasta Pasta (my fav), codfish cakes, curried goat roti and red snapper combo. The last night we veg out on good eats, a bottle of wine and watch old school horror movies making fun of our younger selves for ever thinking that movie was scary.

Who else deserves some credit and recognition?
There are so many amazing people that have assisted on my journey to where I am today even people I have never physically met but they believe in the brand. I want to shoutout my little sister Ashley Warmington. She always put me on this crazy pedestal and saw me as an entrepreneur before I did. If it wasn’t for her there would be no Avalah Inc.

When we were children we were just siblings and as adults we are best friends and I am so blessed to have her in my corner. Ashley was an entrepreneur since she was 23 and I was all about working for a corporation and being comfy getting a check every two weeks. She told me to start my own company and I would tell her she was crazy. She saw something in me that I did not see in myself. Ashley has continued to support, give advice and be a listening ear for all things Avalah and I am sending this shout out her way!

Website: https://www.avalah.com/

Instagram: https://www.instagram.com/avalahbeauty/?hl=en

Linkedin: https://www.linkedin.com/company/avalahbeauty/

Twitter: https://twitter.com/AvalahBeauty

Facebook: https://www.facebook.com/avalahbeauty/

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