We had the good fortune of connecting with Ali Reynolds and we’ve shared our conversation below.
Hi Ali, why did you pursue a creative career?
After graduating from Wake Forest University with a degree in Business, I moved to LA with the dream of working in the music industry. While I sang in college and played the piano most of my life, the business side of the music industry really appealed to me and I thought would be the perfect marrying of my interests. When I finally accepted my “dream job” it was when the music industry was downsizing, budgets were cut, and I found myself working 14 hour days preparing six figure financial forecasts and leaving no time or room for anything else in my life. And while I was so proud of the career I had built, I also knew that I wasn’t completely fulfilled. Growing up with a twin brother, sports has always been a huge part of my life. I loved training for and running marathons, the social aspect of group fitness classes, and also personal one-on-one training sessions. Having been a personal trainer since I moved to LA back in 2004, I decided to take a leap of faith, quit my job and return to my roots in fitness. While this year has certainly thrown more curve balls than I ever could have imagined opening this studio, I am so grateful to be able to do what I love.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am most proud of the resiliency and support of my team and my community. When we were government mandated closed starting on March 16th, we immediately transitioned into a virtual studio and explored outdoor classes starting in July. We taught from our homes, used soup cans for weights, and kept moving forward. It was a tremendously stressful time, filled with uncertainty and unknowns and its a testament to all of them that we are still thriving amidst a global pandemic.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love the La Brea Tar Pits museum. Lunch at Joan’s on Third. Walking Will Rogers Beach. Margaritas at Chica’s Taco’s in Culver City and watching the sunset from the studio.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to dedicate this shoutout to the women who have inspired me, mentored me, and encouraged my journey. My two former bosses, Annette and Marni, my “west coast” mom, Peggy, and my dearest friend Laura. They are business women, compassionate, understanding, fiercely strong in the face of adversity and have shown me what real leadership looks like. With all of the pivoting that has resulted from this year in keeping the studio going during COVID, I think of them often in the steps I take and the decisions I make in running a business and also caring for my staff and community.
Yelp: Pure Barre Culver City