We had the good fortune of connecting with Alicia Lucas and we’ve shared our conversation below.
Hi Alicia, how do you define success?
I define success by not giving up. In the past I was someone who, if I did not immediately excel at something, I quit. Truthfully it wasn’t something that I viewed as negative because I felt like there were enough things that I was naturally good at, that the things I wasn’t good at just weren’t for me. But having started this business and dealing with failing over and over again whether publicly or privately I’ve started to see the beauty in not quitting and I now view that as success.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am most proud of not quitting. Being a business owner was not something I saw for myself growing up, in fact I was against it. I always enjoyed going to work, being the best, getting the job done and leaving it there but that’s not at all the case with owning a business and I was aware of that long before starting Alexandria’s Aroma. It stays with you at all times even when you’re trying to sleep, and I love sleep so losing it over what was an imaginary business was insane to me. But what I didn’t know was the sense of accomplishment I’d feel or the feeling of pride I’d have in being able to show off something I took my time and made from scratch and those are feelings that can’t be topped by clocking in and doing a job for someone else. Was it easy? absolutely not. Sure, smelling a fragrance/essential oil and knowing it would be a great addition to my line is easy but literally every step after that is not easy. I overcome the lack of ease though by doing something I was terrible at before, and that’s depending on the people around me. Calling my husband in the room to bounce ideas off of or getting his help coming up with names. Having my kids come in my office and tell me my candles smell good. Hours long FaceTime calls with Charisse and Jasmine where we just brainstorm together or where we all offer each other encouragement and discuss various aspects of business ownership. All of these things keep me going and keep my vision in front of me. A lesson I’ve learned and already said is that there’s a beauty in not giving up. I tend to only like challenges when I know I’ll win but I’ve been taking a lot of L’s with this business lol but it really makes those times when I come out on top or things finally go according to plan even more special.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Truthfully, I’m still pretty new to the area, having only been here a year and during a pandemic no less but I know without a doubt that we’d be at all the markets. Small business markets, farmers markets, flea markets, street markets. In my 30 years I have never seen so many markets and I love it. There’s so much diversity and I can’t even begin to explain all the businesses I’ve seen that I didn’t even know could be a business. Seeing the creativity people have is amazing and one of my favorite things about living here and I’m so happy I can be a part of it.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
100% my family and closest friends. Thank you to my husband who picked up my slack on all those days that I stayed up until 6am and slept until 4pm because once I started going, I just couldn’t stop. And for reminding me of my vision every time I lost sight of it. Thank you to my kids who took the brunt of me slacking off at home but still encouraged me and constantly told me my candles were the best candles they ever smelled. Thank you to my parents who always have words of encouragement and were/are always willing to place a big order when business traffic is slow lol. Thanks to my brothers Aaron & Q for always encouraging me and hyping up my products. Thanks to my best friends Charisse & Jasmine, who own their own businesses, and who I hound for constant feedback and they never fail to provide it or an encouraging word. They also never fail to sit on FaceTime with me for hours on the days that I’m struggling. And thanks to my good friend Shayla who has been my lab rat from the beginning, from being forced to smell EVERYTHING to being forced on Facebook and Instagram lives with me because I was nervous. I would never have made it this far without any of these people in my life.
Judy Ann Photography