We had the good fortune of connecting with Alisha Liston and we’ve shared our conversation below.
Hi Alisha, what’s the most important lesson your business/career has taught you?
The most important lesson my career/business has taught me is the importance of goal setting, planning and perseverance. I guess that’s three things, but they are all really important. I am a songwriter and musician, and it is really easy for me to get caught up in my art. But, what I’ve had to learn is that for me to be successful, I have to look beyond the art and ask myself what do I envision happening after I’ve created it. What’s the goal? From there I can start to think about all the things I need to do to accomplish that goal and develop a step-by-step plan to get there. At times, it can be overwhelming and seemingly impossible to obtain. Which in some respects is kind of cool, because dealing with overwhelming and seemingly impossible situations is what my music is all about. And as I learn to deal with these things, I find myself writing more songs and adjusting my goals.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
So, if my best friend was visiting from out of town, the first place I would take them to is Universal Studios. It is amazing, especially if you are interested in seeing how movies are created. There is the Back Lot and lots of shows that give you some insight into what goes on behind-the-scenes. Next up would be the City Walk which is located right next to Universal Studios. There are a lot of really cool stores and things to do there. I would also put Santa Monica Pier and Venice Beach on the list, and the Griffith Park Observatory. There are just so many things to do in LA.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Wow! There are a lot of people that I want to thank and recognize for all their help, support, love and encouragement including my Mom and Dad, my Grandpa, Idrise Ward-EL, my vocal producer and mentor, Adrian Lopez who also helps create and produce my music, my vocal coach, Julian Miranda, actually all my coaches and teachers over the years, my friends and all the people that have donated their time and talents to help and support me in my vision, my fans, my patrons … Thank you. Seriously, it takes a village.
Photo Credit: Marie LaFranque