We had the good fortune of connecting with Alisha M. Pennington and we’ve shared our conversation below.
Hi Alisha M., what role has risk played in your life or career?
I am deeply risk-averse, which may come across as counterintuitive because I am an entrepreneur. But, the way I see it, being self-employed and relying on myself is less risky than having a single employer to rely on for my source of income and advancement of my career. Truth is, my averseness to risk is what has led me to make decisions that some may view as flighty, such as buying and selling 3 homes in 4 years, but actually is what has led to great stability for myself and my family. Being strategic in decision-making is what allows us to hedge against the risk that I do take.
What should our readers know about your business?
My husband and I co-own three different businesses together. As decade-deep entrepreneurs, we are passionate about helping others to pursue their business ownership dreams, just as we have. With any endeavor, there are tribulations, and being self-employed is no different. In pursuing business ownership, you bet on yourself, you take strategic risk in the hopes that your idea, your passion, your dreams will be valued by others. What you learn about yourself and the world are lessons you have the privilege of understanding while also creating time & financial freedom for yourself. We are on a mission to create a business in every household as a means to wealth building.
Each business is in a different industry, one being healthcare staffing, another as online education resources, and the third business coaching. Each one was created to solve a problem that exists within its niche industry, but truthfully the success of them is a result of relationships. Like anything else, who you know (and who knows you) is the crux of how any deal is done. The intersection of problem solving and connections is where all great businesses reside.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The Long Beach Exchange or Second Street for lunch & shopping. The Saturday Market in Venice on Abbott Kinney is super cute.
The Getty Museum is touristy, but a great place to spend an afternoon with a great view!
There’s an amazing hole-in-the-wall sushi place called Hoka Hoka in Redondo.
Sidecar donuts in Newport is worth the drive.
Who else deserves some credit and recognition?
My mentor, Julie Max, was the first female president of our national association and was instrumental in showing me how to be a professional. She had no business experience, the way she showed up for others, advocated for what was right, and asserted herself in a male-dominated field showed me how to be a trailblazer, regardless of industry.