We had the good fortune of connecting with Alitalia Adams and we’ve shared our conversation below.
Hi Alitalia, can you talk to us a bit about the social impact of your business?
As a small business owner, it’s important for me to incorporate representation, community and green practices into my brand. Lusso Vitale products are all vegan and cruelty free. Our nail polish is also 10 free, which makes for a healthier manicure. While most brands recruit one designer, our press on nails are designed by nail artists, then sent to our manufacturer for production. This model allows for real, creative people to showcase their talents while making passive income. It allows the artists freedom to be a part of a business without being fully committed, so they can continue to do their own thing! Our vegan nail polish is California made in small batches and bottled in recycled, Italian glass for maximum shelf life. Each nail polish color is selected to complement all skin tones and our packaging features my hand, the first brown hand on nail packaging!
What should our readers know about your business?
What I’m most proud of is the transformation of my brand over the past few months.
When I launched Lusso Vitale in Aug 2020, I offered press on nails and lashes that I had to package myself. I was on the hunt for great manufacturers, but in the mean time, I just wanted to start. Come Nov 2020, I found manufacturers for press ons, lashes and polish and upgraded the look of my brand. Come Jan 2021, I decided to drop the lashes and fully focus on nail products. In all honesty, I offered lashes because others loved them, but I wasn’t as passionate about lashes as nail products. In my last Voyage LA article, I mentioned expanding the product line up, but, I’ve decided that just nails is my niche. Quick business tip- don’t do things because everyone else is doing it but because you’re into it!
Since launching my nail polish in Feb 2021, I’ve received great response to the colors, opacity and longevity. The demographic of Lusso’s clientele spans young and mature, from coast to coast. I’ve even launched in nail salon, Print on Me Pretty in Santa Monica! I’m still learning social media marketing but I’m most excited to attend vendor markets to make connections in person.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Navigating Los Angeles in a pandemic has been most interesting since this is a highly social town. Covid aside, there’s so many wonderful frugal and bougie things to do, it’s hard to narrow it all down, but I’ll do so for the sake of time.
A perfect, non-covid LA foodie & entertainment day would consist of the following:
9am- Breakfast at Malibu Farm Pier Cafe. Best and only rhubarb pie I’ve ever tried.
11am- Brunch time cocktails at Nobu Malibu for a daytime buzz.
12pm- Rooftop drinks and bites at the beautiful Calabra Rooftop in Proper Hotel Santa Monica.
2pm- After the views, it’s time for Sugarfish Santa Monica. I could live there.
3pm- Then it’s off to Platform Culver City for Loqui tacos or Van Leeuwen ice cream depending on the mood.
5pm Now it’s time for late afternoon bites and a breather at the Grove. Roxy & Jo’s has some of the best seafood in the city.
Now that my guest and I are hella full, it’s time to rest because that’s key to not crashing later!
8pm- A drive through WEHO hitting every bar on the strip to get the party started.
9pm- Straight to Davey Wayne’s Hollywood for some 70s speakeasy funk.
11pm- Next off to No Vacancy Hollywood for a little burlesque action.
By this time, my grandma senses kick in so it’s time to wrap it up by taking a chill stroll through Hollywood & Highland. It’s so peaceful when no one’s there.
If you’re still reading this, kudos. A tourist day with me is a TOURIST DAY okay. No crevice of the city will go unviewed!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I always say, there’s no such thing as a “self made” person. We simply wouldn’t exist without the support of another person, and I’m so happy to have such wonderful people in my life that believe in my capabilities. It imperative to have like minded people in your corner that consult you and encourage you to make your brand better, and also help you to become a better person.
I’d like to shoutout my friend Gabrielle Pickens for being there from the conception of my brand… helping my mental choo choo train stay on track. Gabrielle owns a PR firm, Pickens Creative and Mindful Military, a mindful wellness brand for military members and anyone seeking spiritual growth and guidance. Throughout the past 8 months, we’ve been each other’s accountability buddy- sound boarding ideas and venting over the mental stress of running a successful business from scratch in a pandemic. Only someone that has done or is doing what you’re doing understands those intricacies.